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TikTok Shop - Customer Experience Analyst, Loyalty & Trust, EMEA

TikTok.com

Office

London, England, United Kingdom

Full Time

About the Team:
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. This role sits within the EMEA E-Commerce Governance and Experience team. This team is responsible for ensuring our marketplace is engaging, safe and trustworthy for not only users, but also sellers and creators. We put the customer at the heart of our business and work on policies, rules, products and systems to ensure a best in class customer experience.

About the Role:
In this role, you’ll use data and customer feedback to scope opportunities to improve the buyer's end-to-end experience, particularly in buyer support and trust recovery. You will build data driven business cases and work closely with cross-functional stakeholders to implement customer centric solutions to our user benefits related product features, customer service, and communications.
To be successful in this role, you will need to have strong analytical and problem solving skills.

Key Responsibilities Include:
- Analyse data, identify key areas for improvement and translate into clear, concise, and impactful insights that inform the business strategy and project prioritization in the Business Requirements Document.
- Triangulate findings and insights from across different sources to scope out key customer problems.
- Collaborate with cross functional teams and key stakeholders to gather requirements, design best fit solutions, and inform project timelines and resources needed.
- Act as a SME for buyer support and trust recovery programs, providing feedback to internal stakeholders (in Buyer Support and Trust Recovery).
- Support the development of the CX team's internal knowledge management tools to build organizational capacity.

TikTok Shop - Customer Experience Analyst, Loyalty & Trust, EMEA

Office

London, England, United Kingdom

Full Time

October 17, 2025

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TikTok