Product Marketing Manager

PayProp and Reapit – Who are we?

PayProp, a Reapit company, offers a tech platform for letting agents that lets them automate every part of the rental transaction. PayProp is easier to use and more powerful than solutions by banks and traditional software vendors.

We’re a seasoned team of professionals with expertise in property, banking, finance, risk management and technology, as well as building and managing highly secure cloud-based Web applications.

Worldwide, Reapit technology is used by over 78,000 agents in more than 15,000 branches, with over a million properties under management; enabling them to run their businesses, identify opportunities for growth, manage their properties, collect rent, communicate with their clients, and deliver an outstanding customer experience, every time.

What you’ll be doing

The Product Marketing Manager, PayProp, is the subject matter expert for Reapit’s PayProp solution, which automates rental payments and reconciliations. They are responsible for the delivery of strategy, internal and external product communications and messaging, leading go-to-markets, influencing product adoption, enabling customer facing teams and providing customer feedback loops to support product delivery. The function contributes to delivering opportunities for up-sell, cross-sell, acquisition and retention initiatives.

The Product Marketing Manager (PMM) for PayProp is the product evangelist across regions and plays an integral role in organising product launches and feature releases. They are cognisant with competitors, and well-versed about our customer. The role will sit in South Africa but will be responsible for product marketing in South Africa, United Kingdom, Canada and USA.

The PMM's role has key relationships with the wider Product and the Global Marketing team to develop innovative campaigns and initiatives that drive demand. They build close connections with Sales and Account Management/ CSMs and Management.

An attention to detail and eye for quality are critical to success in this role, along with an ability to grasp and present our value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. They also regularly collaborate with sales and services teams. It’s a role that requires strong diplomatic skills, including a sense of when to push back and when to dive in.

Reporting to the Director, Global Product Marketing, the main responsibilities will include:

• Plan and project manage the product launch (GTM) of new products and features including determining the internal/external release in conjunction with product development
• Develop strategies and project manage campaigns to support up-sell, cross-sell, expansion and retention opportunities.
• Partner with the Field and wider marketing teams to support initiatives for new business acquisition.
• Effectively translate technical feature details into benefits for our users
• Compile and share market intelligence from customer insights and to industry, market and the competitor landscape via direct/indirect interactions with customers, prospects, partners, competitors and internal staff
• Develop and refine customer personas, their decision making and behaviour to inform and support sales and marketing initiatives.
• Collaborate with sales leadership, product management and marketing communications to develop product positioning and value-based messaging that resonates with target buyer personas
• Position sales and customer facing teams to sell by building effective sales enablement tools i.e. slide decks, competitive positioning, FAQs and hosting campaign enablement sessions as required.
• Lead the delivery of all product marketing content including blogs, web pages, product sheets, social/blog posts, video scripts, white papers, in-app notifications and other content to support campaigns
• Acts as the primary thought leader for the products supported externally, including speaking engagements and written works
• Report on project status/content performance and continually improve our product delivery experience
• Ensuring areas of non-conformance are escalated to Management
• Continually review work practices and recommend ways in which practice, systems and/or processes can be automated and improved
• Participate in activities that address improving performance and actively promote improvement

Who we’re looking for

At PayProp, we prioritise hiring individuals who share our values and possess the right attitudes and behaviours for success. Whilst some of the listed requirements may be important, don’t worry if you don’t meet all of them, we’d still like to hear from you.

• 2 to 4 years' experience in a software/ or B2B SaaS marketing role (preferred, but not essential)
• 5+ years product marketing, product or campaign management experience
• Bachelor's Degree in Business, Marketing or Communications
• Experience planning, developing, and executing on marketing campaigns
• Experience using AI tools for process management in marketing.
• Experience working cross-functionally with product and sales teams to launch campaigns in market
• Proven ability to create content that translates technical concepts into value-focused messaging that resonates with customers
• Excellent interpersonal and communication skills (both verbal and written)
• Self-motivated, able to work autonomously and as part of a team to manage projects to completion
• Great stakeholder management skills

What’s in it for you?

We operate a Flexible Working Policy, and we are happy for you to work remotely for this role.

We’re offering the chance to really make a difference here at PayProp and the opportunity for personal growth is very real. You’ll feel part of a special team. You can expect a highly competitive salary and some great benefits, including:

• 20 days of annual leave
• 1 paid day off to celebrate your birthday
• Paid time off in-between Christmas and New Year
• 2 paid volunteer days
• Optional 5% company contribution towards a retirement annuity

Don’t tick all the boxes? Neither do we

We care about our industry and want it to become a more inclusive and diverse place to work. So, we’re driven by hiring not only by experience and relevance for the role but by sharing our values and the right attitudes and behaviours for success.

We are committed to Equal Employment Opportunity through attracting and retaining a complementary team of employees and building an inclusive environment for all.

We feel we have an empowering environment where everyone is supported and respected, and we want you to feel this too. We welcome new ideas, thinking and approaches, whilst listening to all our employees.