Manager - Digital Marketing and Social Media - Dubai Holding Entertainment

About Dubai Holding Entertainment:

Dubai Holding Entertainment offers an impressive range of destinations and attractions that enhance the appeal and competitiveness of Dubai as an international tourism and leisure hub, with the added value of the quality of the facilities and the high standards of training, supervision, and security. 

Ain Dubai, the tallest observation wheel in the world, is the jewel of the Bluewaters extraordinary and one-of-a-kind experience and is set to offer a majestic new experiential perspective from the eye in the sky across Dubai’s mesmerizing skyline. 

Global Village is one of the longest established tourist attractions in Dubai having opened its doors in 1997. It offers world-class cultural and family entertainment, featuring 26 international pavilions and millions of visitors every season. 

As the most recent attraction within Dubai Holding Entertainment, Dubai Parks and Resorts™ is the Middle East’s largest multi-themed leisure and entertainment destination comprising of three separate theme parks: MOTIONGATE™ Dubai, LEGOLAND® Dubai and LEGOLAND® Water Park. 

Leading destinations and attractions by Dubai Holding Entertainment also include Coca-Cola Arena, the largest multipurpose indoor arena in the Middle East; Roxy Cinemas, a premiere theatre experience; and The Green Planet in City Walk, a destination that recreates a tropical forest and many more. 

Dubai Holding Entertainment owns the largest radio network in the region. Arabian Radio Network (ARN) is the most dynamic multiplatform broadcaster in the UAE and is at the forefront of innovation. It provides advanced in-studio cameras, broadcasting on-air, online on smartphone apps and the Apple TV platform. ARN has ten radio stations, including Dubai Eye, Virgin Radio, Al Arabiya and Hit – reaching over 200 nationalities and 4 million listeners each week in seven languages. 

Building on ARN’s commitment to embracing the future and being able to provide access to the best marketing platforms in the region, MPN by Dubai Holding Entertainment is a multimedia sales house, operating premium out-of-home assets, video production, event sponsorship and activations.

Job Overview:

Here's your chance to step into the role of Manager Digital Marketing and Social Media - Dubai Holding Entertainment. In this position, you'll take on key responsibilities that include:

Digital / Performance Marketing

• Develop and implement the digital marketing strategy across all stages of the marketing funnel to maximise performance and growth. 
• Oversee end-to-end execution of digital campaigns, ensuring alignment with overall marketing objectives. Provide continuous optimisation of campaigns to enhance performance, including managing campaign briefs, periodic reporting and debriefs. o Lead the development of the annual digital strategy and campaign roadmap, setting clear departmental goals and deliverables. 
• Oversee the digital marketing budget, ensuring effective allocation of resources. Lead staff hiring, training, and professional development activities. 
• Continuously track and assess the performance of digital channels, ensuring they are effectively reaching target audiences and driving conversions. 
• Cultivate strong relationships with external agencies, platform providers, and internal teams to identify and pursue new business opportunities and ensure seamless collaboration. 
• Stay ahead of the curve by researching emerging trends in technology, digital marketing and consumer behaviour that could impact the company’s competitive position. 
• GDPR Compliance: Ensure that all digital marketing activities comply with GDPR regulations, including training and management of compliance processes. 

Social Media Management

• Lead the development and execution of a strategic social media plan to increase brand awareness, drive customer engagement and foster community growth across all relevant platforms (Instagram, Facebook, YouTube, TikTok, Snapchat etc.). 
• Collaborate with brand & creative teams and external partners to curate engaging content that resonates with target audiences and manage content calendars to ensure consistency across social media channels. 
• Build and maintain strong relationships with followers, influencers and brand advocates in collaboration with external agencies and partners. Monitor social media conversations, address customer inquiries and manage reputational risks. 
• Plan, execute and manage social media campaigns (organic and paid), including influencer collaborations, paid social media ads, contests and partnerships to support business objectives and drive customer engagement. 
• Ensure all social media activities comply with brand guidelines, tone, and messaging to maintain a consistent and authentic brand presence. 
• Monitor and analyse social conversations, competitor activities, and industry trends. Use insights to inform strategies, adjust messaging, and identify opportunities for growth. 
• Stay updated on the latest social media trends, tools, and best practices to ensure all brands stay ahead of the curve and leverages new opportunities to connect with audiences.

About You:

The preferred candidate for this role should possess the following experience and credentials:

• A Bachelor’s/master’s degree in marketing, Digital Media or equivalent professional qualification. 
• 12+ years of experience in digital marketing and social media, with a minimum of 5 years in leadership roles.
• Proven success in managing performance marketing and social media functions, driving measurable customer growth and engagement. 
• Extensive experience working with multiple brands, ideally within ecommerce, travel & tourism, banking and other tech-driven industries. 
• Strong background in data-driven marketing, leveraging insights for strategy development and optimisation. Classification: Internal 
• Proven leadership experience in leading digital marketing teams across the Middle East region. 
• In-depth expertise in performance marketing channels, including Google Ads, Meta, TikTok, Programmatic Networks, Affiliate and Publisher platforms. 
• Extensive experience with social media platforms with a deep understanding of platform algorithms, best practices and audience behaviour. 

About The Benefits:

In the world of entertainment, Dubai Holding Entertainment is dedicated to nurturing the talents and well-being of our team members. Join our dynamic and diverse workforce to enjoy a comprehensive benefits package that includes competitive compensation, exciting career development opportunities, and a collaborative and creative work environment. We strongly believe in empowering our workforce, as they play a pivotal role in shaping unforgettable entertainment experiences for tomorrow. We are committed to attracting the brightest minds and nurturing the most innovative candidates who aspire to make a significant impact on the future of the entertainment industry in Dubai. At Dubai Holding Entertainment, we embrace equal opportunity and promote a discrimination-free environment where everyone's unique talents and contributions are celebrated. Join us in crafting a thrilling and extraordinary tomorrow in entertainment!