Associate Director, Marketing Strategy and Insights

Lead the centralised development of key marketing strategies to align with growth objectives, performance management and other strategic priorities.

Influence strategic direction at an enterprise level delivering robust commercial and market analysis to support decision making.

Full-time appointment on an ongoing basis (flexible options available).

Competitive remuneration and professional development opportunities.

Brand, Marketing and Recruitment (BMR) is transforming the way they work to better respond to its rapidly changing external environment and to ensure future fit functions are aligned to key organisational priorities.

About The Area

The BMR division exists for the purpose of showcasing the best of UWA, ultimately enhancing reputation and driving student engagement and growth. The division consolidates all marketing, communications, engagement and event activity into one team, enabling strong connectivity and improved effectiveness.

The newly shaped Marketing Strategy and Insights team within BMR is set up to shape and drive marketing strategies that support the key priorities of brand positioning, market competitiveness and student acquisition.

Key Areas Of Responsibility Include:

• Centralised strategy development and oversight of key BMR strategies ensuring growth and performance management
• Commercial analysis to support proposition development and business cases
• Marketing compliance
• Market and student segmentation
• Marketing channel performance monitoring and effectiveness
• Brand strategy scorecard development and associated brand health tracking
• Environment and competitor monitoring and benchmarking

About The Opportunity

• Translate complex data into actionable recommendations, driving recruitment growth, market positioning and informed decision-making across all marketing channels.
• Lead a team of analytics, strategy, compliance and insights specialists delivering the data and intelligence that power effective, compliant and high-performing marketing initiatives.
• Provide expert advice and actionable insights to teams across the Brand and Marketing division.
• Ensure alignment of marketing initiatives with strategic priorities & regulatory obligations. Support program delivery that contributes to student recruitment & growth objectives.

About You

• Relevant tertiary qualification in commerce, business, marketing or demonstrated equivalent competency.
• Demonstrated experience in senior marketing leadership roles with responsibility for strategy, planning, insights, analytics, and compliance.
• Extensive ability in shaping long term strategic direction, guiding proposition planning and development, alongside strong commercial acumen to confidently translate opportunities in to marketing outcomes.
• Extensive experience in segmentation studies, targeted marketing strategies and building integrated go-to-market approaches for segments and audiences for maximum ROI.
• Demonstrated understanding of relevant marketing laws, the regulatory landscape, and experience in compliance and risk management within marketing processes.

Note: A current National Police Clearance Certificate will be required by the successful applicant.

Position description:  Associate Director, Marketing Strategy and Insights (521604).pdf

How To Apply

Please apply online via the Apply Now button. The content of your Resume and Cover Letter should demonstrate how you meet the selection criteria.

• Please note: Unsolicited applications from recruitment agencies will not be accepted outside of formal channels.
• Closing date: 11:55 PM AWST on Monday, 27 October 2025.
• This position is only open to applicants with relevant rights to work in Australia.

About The University

The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record, vibrant campus and working environments, there is no better time to join Western Australia’s top university.

Learn more about us.

Our commitment to inclusion and diversity

UWA is committed to a diverse workforce and an equitable and inclusive workplace. We are committed to fostering a safe environment for all, including Aboriginal and Torres Strait Islander people, women, those from culturally and linguistically diverse backgrounds, the LGBTIQA+ community, and people living with disability.

If you require any reasonable adjustments, we encourage you to advise us at the time of application. Alternatively, you can contact us for assistance during the recruitment process.

If you have queries relating to your application, please contact the individual named in the advertisement. Alternatively, please contact the Talent team at people@uwa.edu.au with details of your query. To enable a quick response, please include the 6-digit job reference number.