Marketing Specialist

Salary/Position Classification

• $58,485 to $60,900+/Annual, Dependent on Experience, Exempt
• 40 hours per week
• This position will work onsite at UND Grand Forks, ND campus

Purpose Of Position

Under the supervision and direction of the Office of Alumni and Community Relations and the Dean’s Office, the Marketing and Communications Specialist will: coordinate the School’s communication efforts across platforms for both on- and off-campus audiences; manage marketing efforts for the School, paying special attention to marketing to North Dakota audiences (including radio, television, print, and electronic media advertising); develop and maintain a general marketing plan for the School; research and write articles as time allows for the SMHS quarterly magazine North Dakota Medicine; and oversee the School’s several social media accounts, helping develop and publish posts in concert with the School’s many departments and the UND Marketing & Creative Services team.

Duties & Responsibilities:

 Manage SMHS communications with the OACR Director, paying special attention to internal communications via the School’s weekly newsletter and other messaging to UND staff/students.

• Internal Communications: Assume primary responsibility for weekly SMHS email newsletter / blog For Your Health. Other internal comms as necessary per Director. External Communications: Assume partial responsibility for developing SMHS news releases and other communications directed at news media and general public. 

Manage SMHS marketing efforts with the OACR Director, paying special attention to marketing the SMHS to prospective student audiences and their families, particularly within North Dakota.

• This may include legacy media, print, and new media campaigns and/or public-facing events.
• Legacy Media: Assume primary responsibility for advertising and other program marketing conducted via area newspapers, television, radio, with billboard/signage advertising developed as necessary per director and in concert with UND. Electronic media: Assume primary responsibility for advertising and other marketing conducted via electronic content providers, including marketing of SMHS events and messaging via UND’s on-campus screens, websites, etc.
• Strategic Planning: Work with the Director, SMHS Dean, and UND to develop marketing campaigns and regular “promotions” schedules for SMHS programs or events (e.g., Master of Public Health program advertising or SMHS events related to UND Homecoming).
• Other duties as assigned: including attending the campus-wide Marketing Council meetings for the SMHS.  

Manage the many SMHS social media accounts, coordinating messaging with SMHS departments, many of which also manage social media pages. Both the OACR and several SMHS departments (e.g., Dept. of Physical Therapy) manage dozens of social media accounts across platforms, including: Facebook, Instagram, X, LinkedIn, and YouTube.

• This position is responsible for both creating content for these platforms (and other platforms as appropriate), working with SMHS departments to maximize their social media accounts, and tracking social media engagement, strategizing ways to improve engagement across platforms.  
• Develop ideas for and write stories for the SMHS quarterly magazine North Dakota Medicine. Develop new ways to market/distribute the magazine’s content. Work with Director to map out and write stories for SMHS quarterly magazine.  

Required Competencies

• Outstanding and effective written, oral, and electronic communication skills.
• Demonstrated ability as an engaging and concise writer.
• Must be “media-savvy” and comfortable in working with a wide variety of state-of-the-art communication products.
• Requires use/operation of standard communications software, including Microsoft Office products (Word, PowerPoint) and some Adobe products (Acrobat, Photoshop).
• Detailed understanding of social media technologies.

Minimum Requirements

• Bachelor’s degree in marketing and/or communications/journalism from an accredited institution; will also consider public relations, business, and English backgrounds from an accredited institution.
• Three years of increasingly progressive responsibility in the field of marketing and/or communications, preferably in a university setting.
• Successful completion of a Criminal History Background Check

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the US and to complete the required employment eligibility verification form upon hire. This position does not support visa sponsorship for continued employment.

Preferred Qualifications

• Master’s degree in marketing, communications or related
• 4 or more years of increasingly progressive responsibility in the field of marketing and/or communications, preferably in a university setting

To Apply: Complete Online Application And Include A Cover Letter And Resume.