Organic Marketing Manager / Senior Manager

MoneySmart Group is the leading personal financial portal in Southeast Asia, dedicated to assisting consumers in comparing loans, insurance, and credit cards. Established in 2009, MoneySmart's mission is to empower consumers to make informed financial decisions.

We’re growing, and we’re looking for exceptional talent to come onboard as Organic Marketing Manager / Senior Manager for our Hong Kong business.

Mission

This is a high-impact leadership role where you’ll guide our SEO roadmap, mentor a small team, and shape how millions of users discover MoneySmart through search. You’ll combine deep SEO expertise with strategic thinking - balancing technical precision, data-driven insights, and creative collaboration to drive sustained growth. You’ll partner closely with content, product, design, and commercial stakeholders to ensure SEO plays a central role in how we attract and convert audiences. We’re looking for someone who’s confident, forward-thinking, and excited about the future of search and AI-driven discovery.

Responsibilities

• Own the end-to-end SEO strategy for MoneySmart HK across technical, structural, on-page, and off-page levers
• Define and manage the SEO roadmap, balancing quick wins with long-term authority building
• Stay at the forefront of evolving search trends - including AI Overviews, semantic search, and generative AI implications
• Conduct keyword clustering, topic modeling, and SERP analysis to identify high-intent growth opportunities
• Collaborate with the content team to shape SEO-first content strategies and ensure best practices across metadata, schema, and linking
• Partner with tech and product teams to optimize crawlability, site architecture, Core Web Vitals, and dynamic rendering
• Manage relationships with external SEO or backlink agencies when required
• Lead, mentor, and grow a team of SEO specialists - building a culture of accountability and excellence
• Collaborate cross-functionally with product, content, commercial, and design teams to align priorities and unlock synergies
• Confidently represent SEO in stakeholder discussions, sharing insights and influencing decisions
• Build dashboards to track SEO KPIs, conversion metrics, and landing page performance
• Communicate results and insights clearly to senior stakeholders
• Use data and experimentation to continuously optimize strategies

Requirements

• 6–9 years of hands-on SEO experience, ideally at a marketplace, fintech, or content-heavy consumer brand
• Proven track record of driving scalable, high-intent organic traffic growth
• Up-to-date with AI-driven search trends and their impact on SEO
• Strong stakeholder management and communication skills - confident presenting to cross-functional teams and leadership
• Experience managing teams, agencies, or freelancers with clear goal-setting and performance culture
• Strong project management and prioritisation skills; ability to balance long-term projects with quick wins
• Bilingual market experience (Cantonese/English)

Skills Required

• Technical SEO Mastery – Deep understanding of crawlability, schema, Core Web Vitals, site structure, and JavaScript SEO
• AI-Aware SEO – Strong awareness of how AI-driven search (AI Overviews, SGE, semantic indexing) impacts SEO strategies
• Analytical Excellence – Skilled at keyword clustering, topic modeling, SERP analysis, and cohort-based reporting
• Tool Proficiency – Experienced with GSC, GA4, Ahrefs, SEMrush, Screaming Frog, Sitebulb, and BI tools
• Stakeholder Communication – Ability to translate SEO into business language and influence non-SEO stakeholders
• Team Leadership – Experience coaching and managing SEO specialists or agencies with a performance-first mindset
• Project Management – Strong organizational skills to balance long-term SEO projects with tactical quick wins
• Collaboration – Proven ability to work with developers, designers, product managers, and content strategists

Cultural Values

• Be a Positive Team Player
• Take Ownership
• Bias for Action
• Take Charge of Your Professional Development
• Be Customer Centric

MoneySmart Group is an equal opportunity employer. Please include only relevant details and avoid unnecessary information (e.g., photos, age) in your job application to assist us in ensuring that the interview process is devoid of bias.