Retail Marketing Specialist

Company Description

About Us
At Reboot Staff, we are committed to empowering organizations with innovative solutions and exceptional talent. Our mission is to connect skilled professionals with opportunities that drive growth, foster collaboration, and create lasting impact. We pride ourselves on building a culture of excellence, integrity, and continuous development for both our team and the clients we serve.

Job Description

Job Description

We are seeking a motivated and detail-oriented Retail Marketing Specialist to join our team in Madison, WI. This role is ideal for a professional who understands consumer behavior, retail trends, and the importance of data-driven marketing strategies. You will be responsible for developing and executing marketing initiatives that enhance brand visibility, drive foot traffic, and boost in-store and online sales performance.

Key Responsibilities

• Develop and implement strategic retail marketing campaigns to support business objectives.
• Analyze market trends, customer insights, and competitor activities to identify growth opportunities.
• Coordinate promotional activities, in-store displays, and local advertising efforts.
• Collaborate with sales teams and store managers to align marketing strategies with retail operations.
• Evaluate the effectiveness of marketing campaigns and report key performance metrics.
• Maintain brand consistency across all marketing materials and retail touchpoints.

Qualifications

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in retail marketing, trade marketing, or brand management.
• Strong analytical, organizational, and communication skills.
• Proficiency in Microsoft Office Suite and familiarity with marketing analytics tools.
• Ability to manage multiple projects and deadlines effectively.
• Strategic thinker with a creative and results-oriented mindset.

Additional Information

Benefits

• Competitive annual salary ($63,000 – $67,000).
• Opportunities for career advancement and professional growth.
• Supportive and collaborative work environment.
• Comprehensive training and development programs.
• Recognition for performance and innovation.