Digital Marketing Manager

Company Description

Location - London, UK

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

Job Description

This role is based in our 240 Blackfriars, London office

• This position supports the Labelexpo Global Series, the premier event portfolio in the label and
• package printing industry. You will collaborate with an established international sales and marketing
• team across our Labelexpo events and our flagship trade publication, Labels & Labeling.

Position Summary

• The Digital Marketing Manager will develop and execute comprehensive digital marketing strategies
• that align with business objectives and key results (OKRs) while optimising allocated budgets.
• Working in partnership with the Head of Digital Marketing and brand marketing teams, you will
• establish channel-specific plans designed to maximise performance across all digital touchpoints.
• As a digital marketing expert, you will champion best practices, implement robust testing and
• reporting methodologies, and leverage data-driven insights to drive continuous improvement. You will
• manage multiple online channels, analyse performance metrics, and optimise campaigns to enhance
• brand awareness, generate qualified leads, and accelerate customer acquisition.

Key Responsibilities

Strategic Leadership

• Orchestrate cross-functional collaboration between sales, web development, marketing, content creation, and design teams
• Develop digital channel strategies that align with overall event and product objectives, establishing clear priorities and performance targets
• Provide strategic recommendations on budget allocation across digital channels to maximise ROI
• Cultivate strong relationships with event marketing leads and key stakeholders
• Manage vendor relationships with critical digital marketing partners and service providers
• Implement comprehensive campaign reporting, testing, and optimisation frameworks with emphasis on conversion rate enhancement
• Establish effective project management methodologies to efficiently manage multiple concurrent campaigns
• Ensure consistent brand messaging and visual identity across all digital platforms

Paid Digital Advertising Management

• Develop, implement, and optimise paid digital marketing campaigns across multiple platforms (Google, Meta, LinkedIn, YouTube, TikTok)
• Conduct strategic budget allocation, A/B testing, and performance analysis to continuously enhance campaign effectiveness
• Facilitate regular campaign performance updates with stakeholders, providing actionable insights and recommendations

Email Marketing Excellence

• Guide email marketing strategy development with focus on audience segmentation and data governance best practices
• Oversee the enhancement of email templates, automated customer journeys, and personalisation initiatives
• Manage the production and distribution of Labels & Labeling communications supplied by the Editorial team, including the weekly Label News newsletter and quarterly Issue Alert

Website Optimisation

• Maintain oversight of event websites, establishing and enforcing quality standards throughout the event lifecycle
• Collaborate with cross-functional teams to optimise customers journeys, enhance user experience, and implement SEO strategies
• Coordinate testing initiatives to drive continuous website performance improvement
• Apply meticulous attention to detail in reviewing and refining website copy and design elements

Social Media Strategy

• Contribute to comprehensive social media strategies in collaboration with brand marketing teams
• Oversee social media content scheduling and publication through Sprinklr for all event properties
• Generate detailed analytics reports from Sprinklr to inform content optimisation and strategic decision-making

Strategic Innovations

• Evaluate and implement appropriate Generative AI tools to enhance marketing effectiveness and operational efficiency in accordance with Informa's governance policies
• Contribute to the development of best-in-class creative assets for digital marketing channels
• Proactively identify and share emerging trends, innovative approaches, and best practices from across the industry

Team Development

• Foster a culture of knowledge sharing, continuous learning, and digital marketing excellence
• Identify skill gaps and coordinate appropriate training initiatives for team members
• Research and recommend external professional development opportunities including conferences and workshops
• Drive adoption and optimisation of digital marketing technologies across the team
• Establish a metrics-driven culture focused on testing, analysis, and continuous improvement
• Standardise reporting methodologies across event portfolios
• Develop templated approaches where appropriate to enhance efficiency and performance

Qualifications

Qualifications

Education And Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or related field
• Minimum 3-5 years of progressive experience in digital marketing with demonstrated campaign management success
• Proven experience marketing exhibitions, conferences, or similar event formats
• Demonstrated expertise in SEO/SEM, PPC advertising, and social media marketing
• Proficiency with digital marketing analytics platforms and campaign management tools

Technical Skills

• Advanced knowledge of digital marketing analytics platforms (Google Analytics, Google Ads)
• Expertise in social media management tools and content scheduling platforms
• Strong project management capabilities with experience managing multiple concurrent campaigns
• Exceptional written and verbal communication skills
• Proficient in Microsoft Office applications, particularly Excel, Word, and PowerPoint

Personal Attributes

• Analytical mindset with strong data interpretation capabilities
• Meticulous attention to detail and superior organisational skills
• Forward-thinking approach to digital marketing trends and emerging technologies
• Adaptability in rapidly evolving digital environments
• Collaborative approach with ability to work effectively across departmental boundaries
• Self-directed with ability to manage priorities independently
• Customer-centric perspective with deep understanding of audience needs
• Willingness to travel internationally for events

Preferred Experience (Not Required)

• Experience with enterprise email service providers such as Pardot or Eloqua
• Proficiency with Google Marketing Platforms (GA4, Google Tag Manager, Search Console)
• Experience with project management methodologies and tools
• Knowledge of social listening platforms such as Sprinklr
• Design capabilities using Canva or equivalent tools

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our Benefits Include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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