Marketing Specialist

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This role is based in our Boulder, Santa Monica or NYC office.

What We’Re Looking For:

We are seeking a proactive and results-driven Marketing Specialist with a strong background in copywriting and a "doer" mentality to join our dynamic team. This role is pivotal in executing effective, multi-channel marketing campaigns that drive engagement, attendance, and sales for Informa Markets Engineering events. The ideal candidate is a creative storyteller with a knack for crafting compelling content and a proven ability to manage multiple projects in a fast-paced environment. With a focus on email marketing and sales collateral creation, this role requires someone who thrives on delivering high-quality work and meeting deadlines.

Role Accountability And Duties:

• Develop, write, and optimize engaging email marketing campaigns using the Eloqua platform, ensuring alignment with audience segmentation strategies and content calendars.
• Build and maintain an email marketing calendar to drive consistent communication and improve engagement for both attendees and exhibitors.
• Create and design impactful marketing materials, including sales collateral, attendee development assets, and other promotional content to support event goals.
• Collaborate with internal teams (e.g., digital marketing, sales, creative, and marketing automation) to execute and refine strategic marketing initiatives.
• Analyze and report on the performance of marketing campaigns, providing actionable insights to improve effectiveness and ROI.
• Conduct market research and stay informed on industry trends to identify new opportunities for growth and innovation.
• Partner with external agencies and vendors to execute marketing programs and ensure alignment with brand standards.
• Support the Marketing Manager in the development and execution of marketing plans that align with internal initiatives and event objectives.

Qualifications

• Bachelor’s degree in marketing or related field or equivalent years’ work.
• 1-2 years of experience in marketing, copywriting, or communications, with a strong emphasis on email marketing and content creation.
• Proficiency in marketing tools such as Eloqua, Adobe Creative Cloud, project management software, CRM systems (e.g., Salesforce), and document management systems (e.g., SharePoint).
• Working knowledge of HTML, with an eye for design and meticulous attention to detail.
• Team player who collaborates effectively across multiple departments and stakeholders with a solutions oriented approach to challenges.
• Experience in developing and executing email campaign strategies, including segmentation and content calendar management.
• Skilled in copywriting and storytelling, with the ability to tailor messaging for diverse audiences and channels.
• Strong communication skills – written, verbal, and presentation.
• Creative and innovative thinker who is comfortable in a fast-paced environment and balancing multiple projects simultaneously.
• Proficiency in prioritization, organization, and project management abilities, with a proven track record of meeting deadlines.
• Bonus: Experience in the event industry or with event marketing.
• This role requires 5-10% domestic travel for business purposes.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our Benefits Include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $55,000-$65,000 based on experience. 

This posting will automatically expire on November 4, 2025.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.