Senior Manager Brand Communications - Running

Purpose & Overall Relevance for the Organization:

To oversee the shaping and execution of effective brand communications plans in NAM for the Running category, designed to reach brand KPIs, with full cooperation of the BU, global Comms and local cross-functional marketing teams.  

Key Responsibilities:

• Be a partner to the Director, Brand Commnication in the planning of brand communication strategies to support key priorities across the Running business seasonally, laddering up to the annual category objectives.
• Lead in the outlining of the strategic brand communications plans for marketing campaigns/priorities across Running seasonally, in partnership with larger category and comms teams and key cross-functional partners. Ownership of these plans includes the development of project tools such as calendars, GTM info decks or SharePoints, meetings, etc.
• Responsible for the daily management of internal and external resources (agencies) related to campaign production, in partnership with wider team.
• Maintain a deep understanding of the category business/sell-in and the target consumers in NAM in order to help inform planning decisions and drive NS.
• Maintain close strategic ties with global category counterparts to inform global asset creation ensuring all local category needs are met.
• Where necessary, drive or support the creation of local tool production to support WHSL marketing priorities while maintaining category integrity.
• Maintain strong relationships and consistent communication with diverse cross-functional marketing teams to ensure a consistant and consumer-relevant message is brought to life in the NAM market across all key touchpoints.
• Effectively manage supporting comms team with clear direction, delegation, advice and partnership.

Key Relationships:

Brand Communications Leaders and counterparts (NAM)

Bu Leads

DTC Marketing (ECOM + B&M)

Trade Marketing

Digtal Marketing

Newsroom

Spoma Global Brand Comms leads

Agencies

Kpis:

Brand Kpi‘S

Market share (by category / country)

Execution excellence of brand concepts/stories

Knowledge, Skills And Abilities:

• Brand manager with significant marketing knowledge and experience in sport and/or fashion/lifestyle categories.
• Fluent in English (writing and verbal)
• A team player with strong interpersonal skills
• High level of organization with a structured, methodical way of working
• Advanced skills across all Microsoft office software
• Good at building relationships across a variety of levels
• Strong negotiation skills

 Requisite Education and Experience / Minimum Qualifications:  

• 6 years + broad marketing experience across all areas
• 2 years+  experience managing communications in a leading sports/and or fashion brand environment
• Degree educated preferably in a Marketing discipline
• Impactful people management experience