Sr. Product Marketing Manager

Affinity is a leading relationship intelligence platform that transforms how businesses manage and leverage their professional networks. Our innovative CRM solution empowers investment firms, consulting companies, and other relationship-driven organizations to unlock the full potential of their connections through AI-powered insights and automated relationship mapping. At Affinity, we're passionate about helping our clients build stronger relationships and drive better business outcomes through data-driven relationship intelligence.

The Role

As a Senior Product Marketing Manager at Affinity, you'll help tell the story about how Affinity unlocks the potential of relationship intelligence for our customers. Reporting to the VP of Product Marketing, this role will lead product marketing activities, from competitive intelligence to product positioning and launch execution. The ideal candidate will be a proactive, strategic thinker who is comfortable turning ambiguity into action and collaborating with product, sales, and marketing teams to drive awareness and adoption of Affinity’s solutions.

What will I be doing?

Success Metrics

• Develop and implement comprehensive GTM strategies that drive revenue, expansion, and platform adoption
• Create compelling messaging that resonates with enterprise buyers and users
• Build strong relationships with customers and internal stakeholders
• Support research into competitive threats and positioning strategies
• Track and analyze market trends to inform product and marketing strategy

Strategic Messaging & Positioning

• Own the messaging and positioning of Affinity's platform capabilities, ensuring consistent communication across all channels and touchpoints
• Develop and refine our enterprise buyer and user personas, understanding their specific needs, pain points, and goals
• Identify and define key value drivers that differentiate Affinity in the market
• Research, document, and operationalize customer use cases and problems that Affinity solves

Content & Enablement

• Develop comprehensive product marketing collateral including website pages, blogs, white papers, webinars, videos, decks, and data sheets that support the buyer's journey
• Develop and deliver product, market, and industry-specific enablement to the Affinity sales and customer success teams
• Design high-impact collateral based on sales conversations, customer interviews, and market research

Market Leadership & Thought Leadership

• Participate and contribute to field and industry events as an Affinity evangelist and thought leader
• Lead market research efforts to better understand target buyers, adjacent markets, and competitors
• Create campaign messaging and content to support ongoing marketing initiatives

Customer Success & Proof Points

• Deliver customer success stories highlighting Affinity's platform capabilities and business impact
• Support the development of customer case studies and webinars that demonstrate value
• Participate in win/loss analysis to understand competitive positioning and market opportunities

Cross-Functional Collaboration

• Partner with sales, customer success, product management, customer success, and engineering teams to refine and communicate our product roadmap
• Coordinate across teams to deliver results in our fast-paced environment
• Work with field marketing teams to coordinate messaging at industry events
• Participate in joint business reviews with sales and customer success teams to identify growth opportunities

Qualifications

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

• 7+ years of enterprise product marketing experience
• Proven track record in product marketing with experience working on technical products
• Strong understanding of CRM, sales intelligence, or relationship management platforms
• Experience building technical marketing content for enterprise audiences
• Experience working with product, marketing, customer success, and sales teams 

Technical Skills & Knowledge

• Technical background or strong understanding of SaaS platforms and enterprise software
• Familiarity with CRM systems, data integration, and relationship intelligence concepts preferred
• Outstanding communication skills to explain and translate complex technical concepts into simple, intuitive communications

Core Competencies

• Data-driven approach - use data to measure results and inform decision making
• Self-directed with proven ability to work with minimal supervision
• Ability to coordinate across multiple teams and deliver in a fast-moving environment
• Experience with enterprise SaaS offerings
• Strong analytical skills for competitive research and market trend analysis

Preferred Qualifications

• Experience in the professional services, investment, or relationship management space
• Previous experience at a high-growth SaaS company

Work Location: Remote or Toronto, Canada

For those located in Toronto, for this role we're embracing a hub-hybrid model, designed to balance flexibility with meaningful in-person collaboration. Team members within commuting distance are expected in-office 2–3 days per week, typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect, create, and build momentum as a team.

  What you'll enjoy at Affinity:

• We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
• Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being.
• Retirement Planning: We offer an RRSP plan to help you plan for your future.
• Learning & Development: We provide an annual education budget and a comprehensive L&D program.
• Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
• Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to succes.

A reasonable estimate of the current range is $93,200.00 - $124,200.00 CAD Base.  Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.

About Affinity

With more than 3,000 customers worldwide and backed by some of Silicon Valley's best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. How? Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers, Venture Capitalists, Consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are are proud to have received Inc. and Fortune Best Workplaces awards as well as to be Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed.

We Use E-Verify

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.