Product Marketing Manager, Lending

About The Role

As a key member of Chime’s Product Marketing team, you will drive strategy, execution, and growth for Chime’s growing portfolio of lending and credit-building products. You will translate member insights, competitive intelligence, and product performance data into strategies that drive awareness, adoption, and engagement across millions of Chime members.

This role sits at the intersection of product strategy, market experience, and powerful storytelling. You’ll help shape how millions of members experience credit through simple, transparent, and empowering products—advancing Chime’s mission to unlock financial progress for all.

You’re both strategic and operational: equally comfortable shaping long-term market positioning as you are optimizing in-market performance. You’ll lead with data, empathy, and influence—partnering with cross-functional leaders to define and execute strategies that drive measurable business impact.

The base salary offered for this role and level of experience will begin at $103,680.00 and up to $144,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Operate as category and product expert, consulting to various business and marketing partners to support business and channel strategy
• Craft compelling positioning and messaging frameworks that speak to consumer and PR audiences.
• Build, own, and continuously update Product Marketing playbooks and consumer facing toolkits, enabling downstream channel partners
• Support go-to-market delivery through delivery of Product Marketing playbooks, target audience development, and strategic channel partnership and planning.
• Monitor social sentiment, conduct consumer research, and competitive market to generate product and campaign insights to drive product and marketing strategy.
• Partner with product to build long-term product roadmaps through deep audience understanding, driven by consumer research. 
• Drive product awareness and adoption for portfolio products, through partnership with lifecycle marketing
• Define success metrics, own performance tracking, and use experimentation to optimize adoption, retention, and member satisfaction
• Collaborate across lifecycle, creative, and analytics teams to ensure a seamless journey across acquisition, onboarding, usage, and retention.

To thrive in this role, you have

• Minimum of 7+ years leading end-to-end product and performance-driven marketing campaigns
• Demonstrated experience building and launching consumer-facing banking or technology products.
• Deep consumer lending experience, preferably at a high-growth, fast-pace consumer consumer technology brand
• Ability to lead multiple projects simultaneously with competing priorities and deadlines
• Aligning stakeholders and production teams, minding details, organizing materials and leading and aligning team members.
• Results-driven, with a passion for using data to build marketing campaigns that solve business problems, drive business performance, and resonate with our member base
• Out-of-the-box, strategic thinker, ready to get creative and take risks building a consumer brand from ground level.
• A reputation for excellent communications and for bringing cross-functional teams together, working with designers, product managers, compliance, finance, etc.
• Experience in implementing and optimizing processes to scale product marketing to succeed in a competitive market.

#Li-Am1

A Little About Us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.

We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. 

We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we don't—who will?

*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.

What We Offer For Our Full-Time, Regular Employees

• 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.**
• 💻 In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute**
• 💰 Competitive salary based on experience**
• ✨ 401k match** plus great medical, dental, vision, life, and disability benefits
• 🏝 Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off**
• 🫂 1% of your time off to support local community organizations of your choice
• 👟 Annual wellness stipend to use towards eligible wellness related expenses
• 👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• 👪 Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
• 🎉 In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!**
• 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress**

**Perks also available to Chime Interns.

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: benefits@chime.com.

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.