Senior Brand Manager - Nutrition

Job Description:

About The Role

ANI Vietnam is seeking a dynamic and experienced Senior Brand Manager to lead consumer marketing initiatives for our nutrition brand. This role is pivotal in shaping brand strategy, driving consumer engagement, and delivering impactful marketing programs that support business growth and profitability.

Key Responsibilities

• Develop and execute consumer and digital marketing strategies to enhance brand engagement and experience.
• Lead social and digital campaigns across platforms including social media, brand websites, and e-commerce pages, ensuring high-quality execution and timely delivery.
• Design and implement automated marketing campaigns based on consumer insights and journey mapping via Salesforce.com; collaborate with CRM teams to drive conversion and retention.
• Propose and manage marketing, advertising, and promotional strategies to meet short- and long-term business objectives.
• Analyze market trends, consumer behavior, and competitive landscape to inform strategic decisions.
• Oversee budget planning, reporting, and forecasting; ensure accuracy and achievement of KPIs for new product launches.
• Foster strong cross-functional relationships to ensure seamless execution of marketing programs.
• Develop and implement annual brand plans, including marketing objectives, strategies, and promotional activities.
• Support Business Excellence recertification and maintain compliance with corporate standards.
• Address consumer feedback and complaints with actionable solutions.
• Ensure all marketing activities adhere to legal, ethical, and corporate safety standards.

Supervisory Responsibilities

• Manage and coach a Marketing Executive, providing guidance and feedback to support project success and professional development.

Qualifications

Experience:

• Minimum 6–7 years of relevant marketing experience in a multinational FMCG environment.
• At least 1–2 years in a similar senior brand management role.
• FMCG background preferred.

Education:

• Bachelor’s degree in Marketing, Business, or a related field; a background in Science is a plus.

Key Competencies

Professional Skills:

• Strategic thinking and business acumen
• Strong organizational and planning capabilities
• Analytical mindset with problem-solving skills

Behavioral & Leadership Skills:

• Self-driven and collaborative team player
• Excellent interpersonal and communication skills

Language & Technical Skills:

• Proficient in English (verbal and written)
• Skilled in MS Office applications

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

Job Family:

Product Management

Division:

ANI International Nutrition

Location:

Vietnam > Ho Chi Minh City : Me Linh Point Tower

Additional Locations:

Work Shift:

Standard

Travel:

Not specified

Medical Surveillance:

Not Applicable

Significant Work Activities:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)