Marketing Copywriter - U.S. Branded Content

Spines: #1 Fastest-Growing Book Publishing Platform in the U.S.

At Spines, we’re rebuilding publishing for a new era: powered by technology, guided by craft, and built around the author.

Our next-generation publishing platform combines powerful AI with human expertise to help writers publish professionally across every format, language, and global market. The tools we’re developing streamline editing, design, translation, production, and distribution, making a complex process simple, scalable, and author-first.

Our mission is to make professional publishing possible for everyone, so no great story goes unheard. But what we’re really building is bigger: a platform that transforms how books are made, shared, and experienced globally.

We’re growing a team of people who want to shape the future of publishing: creators, technologists, and storytellers driven by craft, purpose, and the opportunity to make a real impact for authors and readers everywhere.

About The Role

Spines, a disruptive leader in book publishing, seeks a highly creative, results-driven Copywriter with deep expertise in BTC-branded content and U.S. market campaigns. The ideal candidate is a native U.S. English speaker immersed in American culture, understood through both writing voice and lived experience, with a proven record of shaping winning creative for U.S. audiences. This is a full-time, onsite position in our Israel office

Key Responsibilities

• Create compelling branded content for book marketing—including websites, landing pages, UX flows, email campaigns, and digital ads—tailored specifically to U.S. audiences.
• Develop and refine copy for main and branded website pages to drive visibility, engagement, and conversion, always adhering to best U.S. market practices.
• Own and optimize landing page messaging using performance data, A/B tests, and user insights—providing detailed, actionable feedback.
• Ensure cohesive brand voice across all content, with a sophisticated understanding of U.S. tone and idioms.
• Collaborate closely with designers, marketers, and product teams in a fast-paced, on-site environment to deliver strategic, high-quality campaigns.
• Analyze U.S. market trends and competitive content to maintain and advance creative leadership.
• Mentor peers on U.S.-centric messaging, style, and content impact.

Requirements

• Native U.S. English speaker (spoken and written), with proven cultural literacy in American media, brands, and storytelling.
• Minimum 5 years’ experience creating branded content focused on the U.S. market, preferably in BTC (business-to-consumer) branded, publishing, or creative agency settings.
• Exceptional portfolio demonstrating successful content and high-conversion landing page copy geared towards U.S. consumers.
• Deep knowledge of website and landing page optimization, including SEO and UX writing best practices.
• Onsite work in Israel required; ability to work collaboratively in an office environment.
• Strong feedback and communication skills; proven ability to critique landing pages and website branded content with strategic recommendations.
• Advanced knowledge of content performance metrics and analytics tools is a plus.
• Bachelor’s degree in Marketing, Communications, English, or related field; advanced writing or related certifications preferred.

Benefits

• Competitive compensation package.
• Work in a dynamic and innovative environment with a supportive team.
• Significant growth opportunities within a rapidly expanding company – we are committed to promoting from within.
• Gain valuable experience in the exciting intersection of AI and publishing.
• Be part of a team that is revolutionizing the publishing industry with cutting-edge AI technology.