Japan Social Editor, Global Marketing

About the Team

The Social Team at TikTok run the flagship handles for the company - @TikTok and our flagship country handles. Our handles represent the best of TikTok - whether that's a trend happening; a small business that's finding success through TikTok Shop; a Creator who is changing lives through their content; a community that found each other through TikTok; or a brand new product we're launching. When you look at our handles, you should get a great sense of what TikTok is like in that country.

The Japan Social Editor is a true Social Media expert, with significant experience running Social for large Japanese or Global brands. Equally versed in both strategy and creative, the Japan Social Editor knows what it means to bring a brand to life through content and community building. They understand the business challenge, and align their content to that challenge.

The Japan Social Editor will inspire the team to develop an unmistakable style through compelling publishing across TikTok's own social media channels. The Japan Social Editor is obsessed with culture, especially music, entertainment, sports and gaming, but truly understands how to craft culture into a brand story, understanding what works and what doesn't work for the brand.

The Japan Social Editor knows how to build cross functional relationships internally, and how to build strong partnerships externally with key brands, publishers, creators and talent. They have experience working with agencies to get the best creative work possible, and understand what it takes to build long term agency relationships. The Editor will have influence beyond Social, getting involved in Marketing, Comms, CSR, Product and beyond.

The Japan Social Editor knows how to integrate Social into Marketing, Comms and Product campaigns - ensuring that it's not a 60 second TV spot dumped into Social, but is instead a truly integrated, channel first campaign that has business impact.

The Japan Social Editor is responsible for leading TikTok's social presence across all main Social platforms via:
- Always-on editorial content that tells the story of what makes TikTok and our community great.
- Integration into Marketing campaigns and Key Partnerships, ensuring content works for our channels and can amplify key messages.

The Japan Social Editor is responsible for ensuring operational brilliance and being the gate keeper of a consistent and healthy activity on all social channels in their market:
- Strategic briefing for content, both evergreen and campaign.
- Creative feedback on assets and campaign ideas.
- Ownership and management of the content calendar.
- Community management, ensure consistent editorial line based on strategic objectives.
- Delivering content performance reports and learnings.

The Japan Social Editor is responsible for:
- Being the main point of contact for Brand Marketing, User Growth, Comms and Music to land integrated concepts and through line storytelling.
- Being the bridge between business and social objectives, adept at translating business strategy and priorities into social strategy and tactics.
- Being identified as social expert and reliable partner for all social activities for all cross functional teams in Japan.

The Japan Social Editor is responsible for overseeing the relationship with the social agency:
- Ensure the creative agency is onboard with the strategic business challenges, and that all work meets the business and creative needs.
- Managing the relationship, ensure TikTok is perceived as a good partner, with clear briefs and regular QBRs.
- Manage the agency model for budget, ways of working and staffing.