Social Media Coordinator

McClatchy is seeking a detail-oriented and results-driven Social Media Coordinator to manage paid and organic social media distribution efforts targeting non-subscriber audiences. Reporting to the Media Distribution Manager, this role will focus on campaign execution, optimization and analysis across platforms such as Facebook, Instagram, TikTok, YouTube, Twitter/X and others.

The anticipated base pay range for this position is between 60k and 70k annually. Individual base pay may vary within that range depending on job-related knowledge, skills, experience, relevant education, department equity, training, geography, and local wage and hours laws.

Duties & Responsibilities:

• Create, manage, execute and optimize paid and organic social media campaigns across platforms to grow traffic, acquire audiences, increase engagement and nurture non-subscribers.
• Align social distribution efforts with key Audience Development and Editorial goals.
• Collaborate with other team members and departments as needed to launch, optimize and maintain influencer and community management campaigns to meet content marketing goals and drive audience engagement.
• Generate and analyze performance reports for campaigns, providing insights and data-driven recommendations on engagement and ROI to inform optimization strategies.
• Regularly conduct competitor analysis and A/B tests on headlines, images, CTAs and content types to inform strategies and improve campaign performance.
• Collaborate closely with Editorial, Product and Audience teams to ensure standards are met and best practice guidelines are followed.
• Collaborate with the Operations team to manage budgets and spend allocation in line with campaign objectives.
• Ability to monitor comments, inboxes and social media conversations to increase engagement and quickly address negative interactions.
• Stay current with social media trends, tools, platform updates, algorithm shifts and best practices to ensure strategy remains innovative and effective. 
• Assist in tagging setup and implementation (UTMs, pixels, etc.) to ensure accurate campaign tracking.
• Ability to cross-train and serve as primary backup for Media Distribution Coordinator by demonstrating the ability to learn and execute paid and organic media campaigns across platforms (O&O, GAM, Stackadapt, Taboola, etc.) in order to drive audience acquisition and engagement.

Requirements:

• Proficiency in Meta Business Suite, TikTok Ads Manager and LinkedIn Campaign Manager, with experience using social listening tools like Sprout Social or SocialFlow.
• Experience with paid content amplification platforms such as StackAdapt, Taboola, Google Ads, DV360 and Google Search Console is a plus.
• Strong understanding of viral trends, engagement drivers and social-first creative strategies to maximize reach and audience impact.
• Strong grasp of key digital media KPIs, industry benchmarks and performance metrics to drive effective campaign reporting and optimization.
• Familiarity with reporting and data visualization tools such as Amplitude, Google Analytics, Looker and TapClicks for tracking campaign performance and insights.
• Proven experience with audience targeting strategies tailored for media and content-driven businesses to maximize reach, engagement and conversion.
• Experienced copywriter with an eye for design; familiarity with common editing tools is a plus.
• Strong written and verbal communication, and project management skills.

Education And Experience:

Bachelor's degree (B.A. or B.S.) from four-year college or university; preferably in marketing, or the equivalent education, experience, skills and knowledge needed to perform the tasks and responsibilities of the position. 

Minimum qualifications: Two years of experience in field or in comparable fields.  Bachelor’s degree (B.A. or B.S.) from four-year college or university preferred; computer skills.

About Mcclatchy:

Our impact is growing every day. We have 30 growing markets, over 65 million monthly readers, 56 Pulitzer Prizes, and a strong portfolio of dynamic partnerships and smart investments. Our award-winning journalism, digital reach, and commitment to innovative growth have never been stronger.                    

As a member of the McClatchy family, you are part of a flexible, empowering, and exciting culture dedicated to creating a work/life balance and consistent opportunities for growth—a place where you have a voice and the ability to impact our future. It’s an exciting time to be here. Our company is experiencing the most transformative period in its history. We’re growing rapidly in the digital space and delivering award-winning journalism in innovative ways.                   

McClatchy strives to be an employer of choice, and our benefits package is made with this goal in mind. With a focus on well-being and daily life, our package options include healthcare coverage for employees and their families, financial protection from expected and unexpected expenses, multiple no-cost wellness resources and even coverage for four-legged friends.                    

Our overall benefits package also includes a 401(k) with employer match, competitive paid time off and corporate holidays, and a variety of mental health benefits. For more information on McClatchy's benefit plan, please visit McClatchyLivewell.com. 

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