Senior Marketing Executive, Researcher Engagement

Company Description

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis is one of the world’s largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. We bring together diverse people, ideas and opinions to validate and publish the experts, theories and truths that matter. And we’ve been doing this in an unbroken arc since 1798.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

Job Description

You will plan, execute and report on the full range of evidence-based digital marketing activities to maximise revenue and customer retention with specific responsibility for a product portfolio or customer channel/service(s). Actively contributes to global team and departmental objectives, as required.  Demonstrate an understanding of our customers and competition to develop marketing plans and inform commercial decisions, and work closely with internal stakeholders in other marketing teams and departments.

Closing Date: Applications will close on Thursday 30th Oct 2025

Applications are shortlisted on a rolling basis, and we will be interviewing alongside advertising. We therefore encourage you to apply at the earliest opportunity.

What You'Ll Be Doing:

• Plan, implement, and report on multi-channel marketing campaigns, with a thorough understanding of the products/customer channel, target markets, and sales expectations to support the acceleration of Open Access agreements
• Conceptualise and execute author/researcher outreach and engagement activities to enable the growth of Open Access publishing
• Undertake and support market research to understand customer, competitor and market developments, feeding outcomes into own plans and those of the wider department
• Build effective working relationships with internal and external stakeholders, including clients; Use feedback reports to relay the voice of the customer across the wider Marketing team
• Maintain reports, budgets, trackers as required, analysing performance of campaigns, services and activities carried out
• Proactively enhances customer experiences and upholds ethical standards in partnerships
• Periodic travel to conferences and/or events, and carry out other customer-facing activities
• Accountable for managing own learning, taking responsibility to identify and develop skills gaps

Qualifications

What We'Re Looking For:

The Ideal Candidate Should Have:

• Good working understanding of the role of marketing and the implementation of evidence-based marketing campaigns
• Demonstrable customer and commercial awareness – including the competitive environment, potential partner organisations and market trends
• Proficient in MS Office suite, web/cloud-based databases, CMS, email creation platforms, content creation tools, and/or other bespoke IT systems

Required Skills And Behaviours:

• Ability to gather and analyse customer and market data and to derive actionable insights
• Excellent skills in managing diverse internal and external stakeholders to foster productive relationships and strategic partnerships
• Strong communication skills, including persuasive copywriting
• Supports the implementation of change through positive behaviour and attitude; Contributes ideas on how to best manage and implement changes based on customer needs
• Develops innovative ideas that improve work processes or results; Maintains knowledge of new marketing/industry trends

Additional Information

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

What We Offer In Return:

• An excellent work/life balance with a fantastic, flexible working culture
• 20 days(pro-rata for first year) annual leave per year, plus an extra day off for your birthday
• 4 paid volunteering days each year
• Under the local company’s healthcare insurance plan with an option for the participation of other family members at the employee’s expense
• Employee assistance programme – offering 24/7 well-being support
• Performance bonus
• Share Match – plan that matches every company share purchased with two free shares
• Annual health screening, optical and dental care

Location:

• This role is only open to candidates in Singapore, you must have the right to work and live in Singapore.
• We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at conference – you get the flexibility and support to work from home or remotely.The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of our Bugis Junction Towers office in Singapore to ensure that as a balanced worker they can make it to our office location 3 days per week. 
• Relocation support is not provided for this role.

We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible! Please contact recruitment@tandf.co.uk

Being Yourself at Taylor & Francis 

If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life. 

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor. 

If you have a disability, or face another barrier,  and would like to request an adjustment to assist your participation in the hiring process and/or in the advertised position, please contact Ivy Ma. Your request will be reviewed and considered in the strictest confidence.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers