Industry Analyst Relations Sr. Manager

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Are you looking to leverage your strategic talent and unleash your potential as a business and communications leader? Can you see around corners and identify opportunities to define strategy? Do you love technology and do you want to work for a leader in Enterprise software? If you answered yes to these questions, come join a dynamic analyst relations team and reinvent the way SAP extends our community by engaging with industry analysts and experts. 

We are on a mission to drive mindshare and revenue growth for SAP worldwide. The Industry Analyst Relations Sr. Manager role will lead the company’s outreach to industry experts, ensuring ongoing collaboration opportunities and brand advocacy. The industry analyst community is eager to learn more about SAP and assist with constructive inputs related to our strategies in critical markets. You will own the engagement plan and will guide and support internal teams to drive industry expert best practices and strategies

Responsibilities:

• Working closely with your Analyst Relations counterparts as well as the Product Marketing and Engineering, you will define, plan, and execute all aspects of a targeted Industry Analyst Relations program.
• In close collaboration with internal stakeholders, strategically engage with industry analysts and experts to bring insights to inform and influence SAP strategies and foster mutually beneficial relationships.
• Understand SAP’s competitive differentiators and how to best leverage them across the industry expert community’s portfolios. 

Work Experience:

• Experience in Analyst or Influencer Relations, Product Marketing, Media Relations, Executive Communications, or similar roles.
• Demonstrated success and experience in working with leading analyst firms such as Gartner and IDC.
• Deep knowledge around analyst evaluations and reports – especially Gartner Magic Quadrants and IDC MarketScapes.
• Proven ability to prepare for and lead strategic discussions at senior levels.
• Minimum 7-10 years' experience in a community engagement role combined with knowledge of the enterprise application software industry. 

Education And Qualifications

• Bachelor degree-level education or equivalent
• Measurable qualities in some of the following disciplines: communications, sales, marketing, consulting

Skills And Competencies

• Strong executive presence, cross-group collaboration and communication skills that drive influence among the senior leaders across a highly matrixed organization.
• Ability to thrive as part of a geographically distributed team, bringing energy and positive momentum.
• Solid understanding of the enterprise software industry.
• Ability to work independently as well as across a team environment.
• Excellent written and oral communication skills.
• A good sense of humour and the ability to laugh – even in tough situations – is a bonus!

Preferred Location: San Francisco/ Palo Alto / West Coast US

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 121800 - 255700(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 438524  | Work Area: Communication  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid