Senior Brand Manager

Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application.

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

Job Description:

What will you work on?

As a Senior Brand Manager, you will be responsible for developing and managing innovative initiatives, leading the long-term innovation strategy and merging consumer and category insights to develop new products that adhere to consumer needs.

How will you create impact?

• Lead and manage white space innovation initiatives from ideation through launch; responsible for execution of all projects including business case development, market research, packaging, forecasting and customer sell-in
• Manage P&L including forecasting, pricing, costing and profitability analysis in order to achieve brand financial goals
• Liaise with Licensing team to ensure all key milestones, forecasts, calendars, and other critical details are aligned to and shared
• Utilize consumer insights to deliver new concepts that will drive incremental growth
• Define white space opportunities and innovative solutions to improve at the customer and SKU level
• Lead process for proactively identifying and briefing item refreshes and align cross-functionally on a go to market plan
• Align cross-functional teams to ideate and develop a rolling 3-year product innovation strategy aligned with brand vision and mission and growth goals.
• Strategically lead inventor relationship management, concept evaluation process and go-forward decision alignment while collaborating with internal and external teams.
• Define and track KPIs to identify opportunities and integrate into brand plans
• Continually evaluate the brand health to address challenges and opportunities
• Ensure product innovation concepts meet brand and financial goals; manage cross-functional teams throughout stage gate and commercialization processes
• Present brand innovation strategies to senior leadership, based on market trends, competitor insights, and brand learnings
• Regularly perform industry trend analyses to identify and consolidate white space opportunities

What are your skills and experience?

• Consumer product brand management experience in a new product-oriented industry, preferably working with toy, entertainment, fashion, or other fast paced industries
• Direct experience working with the full product development cycle, with a track record of thriving in a growth oriented and changing environment and experience dealing with overseas development and manufacturing
• Experience analyzing consumer data & translating into new product recommendations
• Deep understanding of the consumer, global markets, competition, and trends to inform product slots and play pattern decisions

#Li-Hybrid #Li-Hm1

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

• Growth and Career Opportunities
• Flexible Work Hours
• Innovation, Collaboration and Fun
• Comprehensive Benefits
• Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at TAinquiries@spinmaster.com or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.

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We do appreciate all interest; however only those selected for interview will be contacted.