Global Social Media Coordinator

1. 1. Strategy Development and Implementation
2. 2. Content Creation and Management
3. 3. Regional Team Support
4. 4. Monitoring, Analysis, and Reporting
5. 5. Paid Marketing and Emerging Trends
6. 6. Team Building and Leadership
7. 7. Coordination and Collaboration

• Lead the development and implementation of an annual global social media strategy in line with CIFOR-ICRAF's strategic objectives and major global events
• Design and execute creative targeted social media campaigns that support the organization's goals and initiatives
• Advise CIFOR-ICRAF projects and programs on the development and optimization of digital products, including social media toolkits, interactive reports, multimedia storytelling, and campaign assets
• Explore and integrate the use of AI tools and emerging technologies to enhance content creation, audience analysis, and campaign optimization
• Develop, curate, and create engaging content tailored for various social media platforms, ensuring consistency with CIFOR-ICRAF's brand and messaging guidelines
• Work closely with the design team to develop visually compelling and shareable content that enhances CIFOR-ICRAF’s digital footprint
• Manage and maintain the organization's global social media accounts, including planning, scheduling, and posting regular updates
• Ensure content reflects CIFOR-ICRAF’s scientific work, mission, and key messages
• Oversee and support regional social media teams, ensuring high-quality outputs and alignment with global strategies
• Provide guidance, resources, and capacity building to strengthen regional teams' social media presence
• Monitor and analyze social media performance using relevant tools and metrics
• Provide monthly performance reports and additional reports on demand, offering insights and recommendations for improvement
• rack social media campaign performance, measuring key metrics and impact
• Use data to optimize content strategies and drive audience engagement
• Design and oversee paid marketing activities across platforms to enhance reach and impact
• Stay up to date with emerging social media trends and platforms, evaluating their potential integration into CIFOR-ICRAF’s strategy
• Build, mentor, and lead a global social media team, fostering collaboration and innovation
• Ensure effective delegation of tasks and provide professional development opportunities for team members
• Coordinate social media campaigns and collaborations across teams and departments
• Ensure timely and professional social media services for CIFOR-ICRAF staff, responding to requests and providing support as needed
• Supervise and guide social media team members, fostering a collaborative and innovative work environment

8. Additional Responsibilities

• Contribute to science writing, event coverage, and other outreach activities as directed by the Head of Global Outreach and Engagement