Senior Marketing Analyst Manager

Minimum Qualifications:

• Bachelor's degree in a research or quantitative field or equivalent practical experience.
• 7 years of experience designing, scoping, and executing research and analysis projects.
• 7 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
• Experience managing research and measurement agencies.

Preferred Qualifications:

• 10 years of experience as a marketing analyst using statistical techniques.
• 5 years of experience with statistical modeling and advanced measurement/analysis techniques (e.g., regression analysis, geo-experimentation, brand/conversion lift measurement, machine learning algorithms).
• 5 years of experience with leading a team and people management.
• Experience with data querying languages (e.g., SQL), tools to work with large complex data sets, and programming languages (e.g., Python) to run analysis.
• Experience in using data for storytelling and presenting complex research findings to both technical and non-technical audiences as well as using analytical insights to guide media planning.

About The Job

Google's leadership team hand-picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team you fully immerse yourself in data collection, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations. Taking strategy one step further, you also persuasively communicate your recommendations to senior-level executives, roll-up your sleeves to help drive implementation and check back-in to see the impact of your recommendations.

Responsibilities

• Lead a team of individuals, set and communicate team priorities that support organizational goals. Set clear expectations with individuals based on their level and role, ensure alignment to the broader organization's goals. Meet regularly with individuals to discuss performance and development as well as provide feedback and coaching.
• Use your knowledge of data analytics to develop comprehensive strategies for marketing challenges, uncovering opportunities for measurement and optimization to drive incremental brand and performance growth.
• Lead marketing-wide opportunities such as evaluating, launching, and managing new tools, processes, and drive cross-functional collaboration.
• Build measurement plans and consolidate reporting metrics and benchmarks for the largest campaigns to understand the incremental impact of the marketing dollars. 
• Analyze campaign results, report the media effectiveness across all stakeholder groups, and influence business decision-making through compelling use of data and impactful communication.