Marketing Manager RI - Hybrid (Jersey City or Las Vegas)

We Are Caesars

At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them

• Our Mission: “Create the Extraordinary”
• Our Vision: “We create spectacular worlds that immerse, inspire and connect you. We don’t perform magic; we create it with excellence.”
• Our Values: “Blaze the Trail, Together We Win, All-In on Service”

Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in. 

Job Summary

The Caesars Digital team has an amazing opportunity for someone’s next great career adventure. We are currently looking for a Marketing Manager, RI. This position will be responsible for the development and execution of the marketing and communication strategy for Caesars Digital partner, Sportsbook Rhode Island. Your day-to-day responsibilities will include designing engaging and effective, mobile-optimized, CRM campaigns and templates. Developing customer journeys to best maximize customer value and build brand loyalty. Providing monthly updates to stakeholders on successes of campaigns and other key marketing metrics. Assisting the management of SBRI media agency for all paid social marketing efforts. A successful candidate will be well versed in the limitations of e-mail clients and how to design attractive, effective e-mails within those constraints.

HOW YOU WILL CREATE THE EXTRAORDINARY

• Design and code high-quality, responsive emails
• Collaborate with cross-department stakeholders to build out email campaigns and customer CRM journeys.
• Design highly-engaging and compelling creative that is engaging across different platforms
• Troubleshoot display, rendering, and delivery issues (across various browsers, clients, devices)
• Communicate clear vision for email best-in-class creative—become the email expert
• Maintain awareness of email and marketing trends and make recommendations on optimization tactics and best practices.
• Align CRM campaigns and branding with in-app messaging and other promotional material.
• Organize and present customer feedback and insights to internal and external stakeholders to help inform app development road map and improvements.

What You Will Need

• Bachelor’s degree in Marketing, Business, MIS, web-development, graphic design or related field.   
• Minimum 3 years digital marketing experience with understanding of email best practices for design, subject lines, copy, testing, calls to action etc.
• Strong understanding of email design best practices and standards for optimization
• Strong knowledge of implementing responsive design in email
• Strong design aesthetic skills
• Strong HTML and CSS skills 
• Highly proficient in Adobe Creative Suite
• Understanding of JavaScript
• Be highly organized and able to prioritize projects in a timely manner
• A can-do, positive attitude
• Superb attention to detail and ability to work in a fast paced environment
• Experience with XtremePush CRM client a plus

Additional Requirements

• Ambition. Proactively seeks opportunities to learn & grow.
• Initiative. Acts and thinks beyond tasks to accomplish goals.
• Team Focused.  Ensures understanding, cooperation, and consistency within and between departments.  Encourages collaboration and proactively builds rapport with others. Is easy to approach and talk to.
• Self-Awareness. A genuine understanding of personal strengths and weaknesses. 
• Environmental Radar. Understands how to get things done and when to involve others in decisions.
• Business Intelligence. Understands how our organization works.  Demonstrates an understanding of the key business metrics in his/her world.
• Problem finding. Routinely looks to improve services, processes, and strategies.
• Creativity. Takes advantage of difficult or unusual situations to develop unique approaches and useful
• Professionalism. Maintains composure amid challenges; develops, applies, and adheres to standard operating procedures.
• Functional Knowledge/Skills. Has the knowledge and skills to do the job at a high level of accomplishment.
• Effectiveness. Effectively manages work and resources to meet timelines and goals amid competing priorities. Consistently demonstrates organization and time management skills.
• Communication: Prepares clear, concise, and well-organized written and verbal communications. Demonstrates active listening. Provides timely and consistent follow-up.

Compensation and Benefits: The salary range for this position is $58,855 - $140,000 USD, which is dependent on several factors including relevant experience, geography, business needs, and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses. This role includes paid Personal Time Off and paid company holidays.

Work Environment

Diverse, production-oriented, fast-paced, deadline driven, multi project coordination, prioritizing and flexing to accommodate last minute requests and changes. Interdependent on others to complete/perform duties. A team environment that fosters dependability, accountability, support, assistance and flexibility

TOGETHER WE WIN
We believe in delivering family-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships

Disclaimer

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job.  While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments). 

Equal Employment Opportunity

Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person’s race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.

At Caesars Digital, We Don’t Just Play the Game — We Set the Standard.

As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence.

We believe every Team Member should be treated like royalty because We Are All Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers.

From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we’re building something extraordinary. And we want you to be part of it.

• Ready to make your mark on the Empire?
• Explore our open roles and discover how you can help shape the future of gaming.
• Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.