German Concept Copywriter (m/f/d)

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  

• JOB TITLE: German Concept Copywriter  
• REPORTS TO: Global Creative Excellence Snr. Director 

Location: Frankfurt Office.

 As part of the phenomenal growth SharkNinja Europe has achieved over the last few years we have an exciting new opportunity for a native German-language Copywriter to join our team. The successful candidate will be an instrumental member of the local German Marketing Team, helping to ensure timely and smooth delivery of our product innovation within exciting, expanding categories. 

Overview:

You will be responsible for creating razor-sharp, highly impactful German written content for a variety of marketing touchpoints, from product concepts to packaging, digital advertising campaigns to email marketing. You will work closely with local and regional marketing teams to develop clear consumer-facing copy that aligns with the brand's tone of voice and positioning, to bring our premium products to life for the German market. You must be a native German speaker and writer, a strong understanding of marketing communications, an adaptable writing style, and the ability to craft captivating copy that resonates with consumers.  

Responsibilities:

• Writing and translating clear, concise, and engaging product copy, tailored for a variety of touchpoints including retail websites, digital advertising assets, consumer emails, integrated marketing campaigns, video scripts, packaging, and more.  
• Localising Global messaging to create German content that truly resonates in Germany. 
• Ensuring Claims usage adheres to approved language and guidelines. 
• Managing multiple copy projects simultaneously, meeting content delivery deadlines, and gaining copy sign-off from Marketing colleagues. 
• Working closely with the EMEA and Global teams 
• Helping to develop localised assets for Consumer Insights testing and implement findings into consumer-facing content. 
• Strengthening the brand's tone of voice, ensuring consistency across all written communications to reinforce brand identity and recognition.  
• Reviewing existing live content to ensure it is effective, accurate, and up to date. 

Attributes & Skills (Requirements):

• Native level of German 
• Proven experience in German copywriting and transcreation with a portfolio showcasing  
• Exceptional German-language copywriting & editing 
• Demonstrated understanding of marketing communications. 
• Experience adapting to brand voice and the ability to adapt writing style for different audiences and platforms. 
• Excellent written and spoken English skills. 
• Excellent communication and collaboration skills to work effectively in a team environment. 
• Ability to work under pressure in a fast-paced, changing environment. 
• Attention to detail and a commitment to delivering high-quality content. 
• A background in advertising and creative copywriting a plus.  

YOUR ROLE in DIVERSIFYING    

• As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy  
• Be an Ally, find internal Champions  
• Explore SharkNinja’s Employee Resource Groups or volunteer to serve on committees that organize diversity-related events and activities  
• Participate in employee engagement surveys and respond as openly and honestly as possible  
• Become culturally competent; take the time to learn about different cultures, races, religions and backgrounds represented by your colleagues  
• Treat people in a way they wish to be treated rather than the way you wish to be treated  

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET    

• Leads us to be “RARELY SATISFIED”   
• Make things better each day; “PROGRESS OVER PERFECTION”  
• Using your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,”  
• Deliver something great; “WINNING IS A TEAM SPORT”  
• Be clear and honest, “COMMUNICATING FOR IMPACT.”    

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.  

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. 

• Learn more about us:  
• Life At SharkNinja  
• Outrageously Extraordinary 

SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.
• For candidates based in China, please refer to this Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
• For candidates based in all regions, please refer to this Candidate Privacy Notice.
• For candidates based in China, please refer to this Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com