AHC Hospitality Junior Social Media Specialist

From comfortably casual to lavishly appointed, AHC Hospitality represents a diverse array of hotels, restaurants, and resorts. Our team members provide exceptional experiences that delight our guests at every touchpoint. Whether hosting a meeting for several hundred, serving a table for two, or creating a beautiful space for our guests to enjoy, AHC Hospitality is full of opportunities for our guests, as well as our associates. We invest in supporting your growth and are a company who sees your success as our success. Choose a property that fits your personality: the Amway Grand Plaza, JW Marriott Grand Rapids, AC Hotel by Marriott, Courtyard by Marriott Downtown -- and start your unstoppable career here.

This is a full-time position requiring weekend availability.

This position is eligible for full benefits (medical, dental & vision), 401K, paid vacation, discounted downtown parking, free employee meals, hotel and restaurant discounts and more.

Summary:

AHC Hospitality is seeking a candidate to engage with and build digital media communities. The Junior Social Media Specialist oversees a portfolio of hotel and restaurant digital channels, monitors online reputation, manages influencer opportunities, and develops and executes content for e-communications. The ideal candidate must have a passion and talent for written and visual storytelling that connects people to products and experiences through an established brand voice.

Additional focuses include driving revenue through consumer engagement, fostering positive brand dialogue, facilitating customer service inquiries, and coordinating with general managers, division heads, Social Media Specialist, and the marketing team. This position is responsible for building and maintaining a collection of AHC Hospitality’s social media communities across Facebook, Instagram, Google, and online travel agency (OTA) platforms.   This role also collaborates with the marketing team on monthly content calendars, content development, and influencer support. They serve as the team’s primary user of SOCi, AHC Hospitality’s social media management platform.

Essential Functions:

- Lead content management and execution for AHC Hospitality’s social media platforms, and increase brand engagement by following industry best practices   - Grow AHC Hospitality’s portfolio of social media communities in alignment with the channel content strategy   - Establish a writing style that aligns with each established brand voice and tone   - Curate assets for brand storytelling within digital channels, including but not limited to, photography and videography   - Responsible for guiding social media management system (SOCi) to create posts, engage, and respond to inquiries or reviews within 24-hours   - Reputation management and engagement on digital platforms; including trend and pattern reporting    - Identify user-generated content to feed into the brand’s content strategy; manage permissions associated with sharing to organic channels   - Work with public relations agency to support one-off campaigns   - Support influencer programs, in-market promotions, contests, and social events   - Develop industry knowledge to meaningfully engage with consumers authentically and incite a positive call to action leading to revenue capture   - Collaborate with CMO, Social Media Specialist, marketing managers, property level general managers, and division directors on content scheduling and programming; provide tracking and report results   REQUIRED SKILLS:  

• Detail orientated person who thrives on creative challenges and problem solving
• Passion for written and visual storytelling
• Experience writing content for social media and OTA channels
• Articulate and professional communicator – both written and verbal
• Strong working knowledge using Facebook, Instagram, and LinkedIn – front and back-end
• Experience using social media monitoring platforms
• Schedule flexibility to attend community events and share influencer content on weekends
• Ability to manage multiple projects in a dynamic, fast-paced environment
• Strong interpersonal skills and ability to work as a team player
• Knowledge of the hospitality industry with the spirit to serve and love of food and travel!

Education & Experience:

College graduate with an associate or bachelor’s degree in marketing, advertising or writing. 5 + years of experience as a social media content developer and manager. Candidates must have superior communication and organizational skills, creative writing expertise, photography/videography skills, and are self-motivated creative thinkers who are goal-driven and team-oriented.

An ideal candidate loves food, travel, and trends, and has strong experience in social media management, copywriting, photography, and the ability to craft creative, engaging content.