SEO Specialist

Company Description

About Carousell Group

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

About Mudah.My

Mudah.my Sdn. Bhd is Malaysia’s largest digital platform for selling and finding almost anything - from Cars to Cameras, Properties to Pets, Mobile phones to Motorcycles, Treadmills to Textbooks, Bicycles to Beds, Guitars to Golf sets, Plants to Printers, Watches to Washing machines, Tyres to Tablets, Dresses to Drums, Shoes to Shops, Collectibles to Computers, Jobs and more – Semua Pun Mudah! Mudah.my’s mission is to democratise commerce by empowering everyone, especially individuals and budding entrepreneurs, with a platform of equal opportunity.

Job Description

What You Will Do:

• Develop and Execute SEO Strategy: Define and implement an SEO roadmap to improve organic search rankings and increase inbound traffic.
• Optimize Technical SEO: Work with engineering teams to improve site speed, structured data, mobile friendliness, and indexability.
• Keyword Research & Content Strategy: Identify high-impact keywords, optimize content structure, and ensure on-page SEO best practices are followed.
• SEO Audits & Performance Tracking: Conduct site audits, monitor keyword rankings, and analyze traffic trends to uncover optimization opportunities.
• Backlink Strategy & Authority Building: Develop and execute a sustainable link-building strategy to improve domain authority.
• Data-Driven Decision Making: Leverage analytics tools (Google Search Console, GA4, Ahrefs, Screaming Frog, etc.) to track performance and measure SEO ROI.
• Collaboration with Cross-Functional Teams: Work closely with product, engineering, and content teams to ensure SEO initiatives are seamlessly integrated into Mudah’s growth strategy.

Qualifications

• Experience: 3-5 years of hands-on SEO experience, preferably in an e-commerce, marketplace, or classified ads platform.
• Technical SEO Expertise: Strong understanding of site architecture, structured data, robots.txt, XML sitemaps, canonicalization, and Core Web Vitals.
• Content & On-Page Optimization: Proven ability to optimize content for search engines and user engagement.
• Analytical & Data-Driven: Strong proficiency with Google Analytics, Search Console, Ahrefs, SEMrush, or similar SEO tools.
• Problem-Solving Skills: Ability to identify SEO issues, diagnose root causes, and propose solutions that drive impact.
• Strong Collaboration Skills: Experience working cross-functionally with product managers, developers, and content teams.

Additional Information

Why Join Us:

• Impact: Play a key role in shaping the organic search growth of Malaysia’s largest online marketplace.
• Growth: Develop your expertise in SEO with meaningful challenges and collaboration with top talent.
• Culture: Join a team that values data-driven decision-making, innovation, and continuous learning.

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