Traffic Performance Manager

The Traffic Performance Manager plays a key role in supporting RideNow initiatives that improve lead handling, appointment setting, and traffic-to-sale conversion. This role bridges the gap between people, process, and performance ensuring consistent execution of sales and digital engagement standards across all locations.

Primary Responsibilities

• Partner with the National Traffic Management Director and regional leadership to enhance dealership traffic management performance.
• Develop and maintain training programs, including new hire onboarding, ongoing skill development, and process certification tracks.
• Provide hands-on support to Internet Sales Managers (ISMs), BDCs, and dealership teams on lead handling, CRM use, and appointment processes.
• Analyze data trends to identify performance gaps and recommend actionable improvements.
• Coordinate communication and best practice sharing between the regional teams and dealerships.
• Support traffic management reporting, KPI tracking, and process audits to ensure accountability and continuous improvement.

Qualifications

Qualifications

• 3–5+ years of automotive or powersports retail experience, preferably in Internet Sales, BDC Management, or Sales Process Development.
• Proven background in training, performance coaching, or digital operations.
• Strong analytical and communication skills with the ability to translate data into action.
• CRM (eLeads preferred) and traffic management experience are a plus.

Why Ridenow?

• Health, Dental & Vision Insurance
• Employer-Paid Life and Short-Term Disability Insurance
• Employee discounts on products and services
• Opportunities for growth

All applicants must pass a pre-employment background check and MVR screening to be eligible for employment.

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