Head of Product Marketing

Hello! 👋

At Factorial, we’re building the leading Business Management platform for SMBs. Our software helps companies manage HR, Finance, and Operations — everything from payroll to performance to expenses — in one place.

We’re one of Europe’s fastest-growing SaaS companies (1M+ users, 1,400 employees, 7 markets), backed by top-tier investors and proudly headquartered in Barcelona.

Our next chapter? Reaching €1B ARR within the next three years. To get there, we need to ensure every product succeeds. Product Marketing plays a critical role in making our multi-product vision a reality — positioning, launching, and growing all our products so they reach their full business potential.

Why You Should Join

You’ll lead the Product Marketing organization and own how we position and launch our products globally — by sitting at the center of Sales, Marketing, Product, and Customer Experience, ensuring every team is aligned around how we bring value to market.

You’ll work across all product life stages — from new products that need to reach their first €1M ARR fast, to mature ones already used by 10,000+ companies. Today, Factorial has 18 products across HR, Talent, Payroll, Finance, and AI — with more on the way. You’ll build and scale how we tell their stories, ensuring each one earns its place in the market.

Ever wonder what kind of work we actually do? Take the launch of One, our new AI Agent — Factorial’s most ambitious campaign to date. It wasn’t just a product release; it was a full-scale go-to-market operation led by Product Marketing.

From shaping the narrative of how AI “duplicates” your professional self, to coordinating launches across seven markets with regional marketing teams, leading creative storytelling with Brand, organizing a live product keynote, and driving adoption targets with Sales and CX — it’s the kind of challenge that defines what Product Marketing means at Factorial.

If you want to lead a world-class team, scale a global SaaS narrative, and directly impact tens of millions in ARR — this is your role.

The Team

You’ll lead the Product Marketing team — an dynamic group of people with diverse backgrounds and one shared goal: making our products succeed in market. There are 4 Product Marketing Managers in the team — Dani, Marialuisa, Laura, and Guillem — and we’re hiring two more (Finance and Talent).

Carmen, Senior Director of Product Marketing, currently leads the team. Previously, she managed Product teams at Factorial for two years (and she’s writing this job description talking about herself in the third person). The team reports to Laura, our Head of Marketing and previous Director of Product Marketing.

You’ll also collaborate daily with Sales, Pre-sales, Marketing, Product, Customer Experience, and Operations — ensuring all teams are aligned around how we position, sell, and grow our products.

Your Mission

Make every Factorial product understood, adopted, and monetized across all markets — ensuring each one generates a strong pipeline and reaches its ARR goals.

You Will:

• Define and execute GTM strategies for all products and launches, from concept to measurable business impact.
• Craft clear positioning for each product vertical, aligning value propositions with commercial objectives.
• Ensure Sales is ready to sell every product, leading enablement programs, training sessions, and building tools that increase win rates and cross-sell efficiency.
• Maintain exceptional quality across all product-related outputs — from campaigns and videos to communications and landing pages — ensuring clarity, accuracy, and brand excellence.
• Manage complex projects end to end, acting as the connector between Product, Sales, Marketing, and CX to align priorities, timelines, and outcomes.
• Lead and mentor the Product Marketing team, building the right structure and ways of working to operate effectively across multiple products and markets — while fostering a strong business mindset focused on pipeline generation, revenue impact, and measurable results.
• Work hand in hand with Product leaders to plan and anticipate GTMs early — aligning stakeholders across functions and ensuring every launch is timed, positioned, and executed for maximum market impact.
• Partner with leadership to shape and evolve Factorial’s multi-product and AI narrative, ensuring our story in market drives tangible ARR growth.

What We’Re Looking For

The list below describes our ideal candidate. Don’t be discouraged if you don’t meet all the criteria:

• Proven experience in Product Marketing or a similar GTM leadership role in B2B SaaS (minimum 5 years).
• Strategic leader who can build and scale teams, not just manage them.
• Expert in positioning and go-to-market strategy across multiple products, segments, and markets.
• Strong business acumen — you connect messaging to pipeline generation, ARR, and commercial impact.
• Exceptional communicator — clear, structured, and persuasive with both execs and teams.
• High attention to detail and design sensibility — you care deeply about product polish, brand consistency, and visual storytelling quality.
• Excellent stakeholder management skills, capable of driving alignment and execution across Product, Sales, Marketing, and CX.
• Thrives in fast-changing environments, able to turn complexity into clarity and action.
• Experience in multi-product and/or multi-market SaaS.
• Fluency in additional European languages (Spanish, Italian, German, Portuguese, French).
• Pricing & Packaging experience.
• Product Marketing makes every Factorial product understood, adopted, and monetized.

• Fluent In English.

• Strategic leader who can build and scale teams, not just manage them.
• Expert in positioning and go-to-market strategy across multiple products, segments, and markets.
• Strong business acumen — you connect messaging to pipeline generation, ARR, and commercial impact.
• Exceptional communicator — clear, structured, and persuasive with both execs and teams.
• Thrives in fast-changing environments, able to turn complexity into clarity and action.
• Experience in multi-product and/or multi-market SaaS.
• Fluency in additional European languages (Spanish, Italian, German, Portuguese, French).
• Pricing & Packaging experience.
• Product Marketing makes every Factorial product understood, adopted, and monetized.

Big Pluses:

What Is Product Marketing At Factorial

We sit at the intersection of Product, Marketing, Sales, and Customer Experience, ensuring that what we build, how we sell, and what customers need are always aligned.

Our work goes far beyond messaging — we define go-to-market strategies, shape positioning and pricing, and generate pipeline and revenue across all our products and markets.

We act as the voice of the customer and the voice of the business at the same time: translating insights into product opportunities, and product capabilities into commercial success.

Because each market and vertical is different, we tailor our storytelling, value propositions, and launches to local realities — ensuring every product resonates and performs in context.

Ultimately, Product Marketing at Factorial is about turning products into growth engines — connecting strategy to execution, and helping the company achieve its ambitious multi-product and AI-driven vision.

Perks Of Being Part Of Our Team 😏

• High growth, multicultural and friendly environment 🤝
• Save expenses with Cobee 💰 and get your salary in advance with Payflow 💸
• Healthy life with Gympass 🧘🏽‍♀️ and Alan as private health insurance 🩺
• Language classes with Yolk Academy 👩🏽‍🏫
• Syra discounts, Nora & Apeteat lunch❗
• Breakfast in the office, organic fruit🍏 and free caffeine and theine☕
• Flexible schedules ⏰, pet Friendly 🐶 and no dress code!😀

• Wfh Days