Communication and Marketing Officer

Organizational Summary:

The Muma College of Business hosts undergraduate, master's and doctoral programs for more than 8,700 students on all three USF campuses. The AACSB-accredited college is home to the Lynn Pippenger School of Accountancy, Kate Tiedemann School of Business and Finance, The Baldwin Group School of Risk Management and Insurance, School of Information Systems and Management, School of Marketing and Innovation, School of Hospitality and Tourism Management, as well as several centers, institutes and labs.

Position Summary:

The Communications and Marketing Officer (Digital) plans, executes and evaluates cross media marketing and communications campaigns to recruit students for graduate, certificate, executive and other educational programs. Promoting events and building the reputation of the Muma College of Business. The digital marketing officer manages social and other advertising campaigns that integrate with marketing automation, web and email strategies to achieve college, center and program objectives and evaluate campaign effectiveness.

• Develop, manage, evaluate, optimize and report on custom digital media plans designed to meet established budget and enrollment targets. Research audience and keywords to develop content and segment and target campaigns. Select advertising platform mix including search, social and traditional media. Build and manage media schedules, and coordinate with program directors and communications/marketing team to build needed assets
• Develop, execute, evaluate and optimize email, web and social campaigns to engage and nurture audiences to achieve communications/marketing objectives, including student recruitment, increase event attendance, and other college/center/program goals
• Continuously monitor all digital advertising campaigns to optimize performance. Track and analyze conversions at each stage to meet campaign goals and ensure rates meet or exceed industry standards. Assess issues for under-performing tactics to make changes and ensure improvement. Develop monthly reports for college/faculty partners on campaign performance
• Establish and manage relationships with digital and traditional media vendors. Develop expert-level knowledge of planning, buying and billing cycles. Negotiate the most cost-effective buys and the most efficient placements. Advise team when new advertising opportunities arise. Troubleshoot issues with vendors.
• Conduct benchmarking research and stay current on emerging technologies, tools, platforms and trends. Maintain critical training/certifications from Google AdWords, HubSpot, and other marketing platforms and vendors

Minimum Qualifications: This position requires a bachelor's degree in communication, marketing, public relations, technical writing, digital media, or related field, with two years of experience in related positions.

Preferred Qualifications: Bachelor’s degree in Business, Marketing, Communications, or a related field with at least two years of significant experience working as a digital media buyer specializing in inbound marketing tactics. Google AdWords and Bing Ads Certifications and experience working with a marketing automation tool (such as HubSpot, Marketo, etc.) Strong advertising copywriting skills.

Special Skills: Ad copywriting skills, audience segmentation, digital production, marketing automation, media buying, search engine marketing and optimization, PPC advertising and social media advertising.

This position may be subject to a Level 1 or Level 2 criminal background check

Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Contact the USF ADA Lead (hr-ADA-Request@usf.edu) to coordinate your accommodation request.

Degree Equivalency Clause: Four years of direct experience for a bachelor’s degree.
• Senate Bill 1310- The Florida Senate (https://www.flsenate.gov/Session/Bill/2023/1310) is conditional upon meeting all employment eligibility requirements in the U.S.
• SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
• A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed:
• (a) Two years of direct experience for an associate degree;
• (b) Four years of direct experience for a bachelor’s degree;
• (c) Six years of direct experience for a master’s degree;
• (d) Seven years of direct experience for a professional degree; or
• (e) Nine years of direct experience for a doctoral degree
• Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
• Minimum Qualifications that require a high school diploma are exempt from SB 1310.

Working At Usf

With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF‘s rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida’s best large employers, ranked No. 1 among the state’s 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.

About Usf

The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF’s Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu.

• Compliance and Federal Notices
• This position may be subject to a Level 1 or Level 2 criminal background check.
• Applicants have rights under Federal Employment Laws: 

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law.  The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.

Family and Medical Leave Act (FMLA)

Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.

Equal Employment Opportunity

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law.  The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.  This job description does not constitute an employment contract.