Senior Product Marketing Manager

Level: 5
Salary band: $145,000 - $165,000
Bonus: 10% performance-based, discretionary
Location: Hybrid - 2x per week in Cambridge, MA office

At Automata, we're on a mission to transform how scientists work by making automation accessible to every lab in the world. We believe that by giving labs the power to automate, we can unlock discoveries that will shape the future of life sciences—from diagnostics and drug discovery to synthetic biology.

But we’re more than just a company disrupting the industry—we're a team of innovators, problem-solvers, and creators passionate about empowering scientists. Our LINQ platform combines hardware and software to streamline workflows, making lab automation fast, flexible, and affordable. This means our customers can focus on groundbreaking research, while we take care of the rest.

Why Work at Automata?

• Impact: Your work will directly contribute to advancements in science and medicine, supporting labs around the globe as they push boundaries in research and innovation.
• Innovation: You’ll be part of a team solving complex problems (seriously, no one else has figured out how to do this yet), using cutting-edge technology (we have robots).
• Growth: We invest in our people. Whether through hands-on experience, professional development, or collaborative projects, you’ll grow both professionally and personally.
• Community: Join a diverse, passionate team that values collaboration (golf on a Thursday, Soccer once a month, movie nights whenever we fancy it).

We are looking for a Senior Product Marketing Manager whose mission is to develop the product positioning, messaging, and value proposition of Automata products in collaboration with sales, product, and marketing.

Why is this role important for Automata?

Product marketing is a core responsibility that ensures the right positioning, and hence competitiveness, of the products we are selling. This role will also drive sales enablement which will support sales in creating pipeline and closing business.

In this role you will be responsible for:

• Develop and execute go-to-market strategies for new lab automation products and features, including market segmentation, launch planning, and integrated campaign execution.
• Conduct market research and competitive analysis to identify trends, customer needs, and opportunities in life sciences automation.
• Drive the creation of compelling product positioning and messaging tailored to complex technical audiences (IT leaders, lab directors, scientists, executives).
• Design and optimize content and brand awareness programs to grow credibility and market share within pharma, biotech, and genomics sectors.
• Collaborate cross-functionally (product, engineering, sales, brand/creative) to shape strong narratives, develop marketing collateral, and ensure sales team alignment.
•  Enable sales success by developing product guides, competitive battle cards, customer personas, and training materials; lead regular product update sessions for customer-facing teams.
• Monitor, analyze, and report performance of product marketing initiatives, adjusting strategy based on results and market feedback.
•  Support partnership efforts, case studies, and customer testimonials that highlight Automata’s impact on lab workflows and automation.
• Act as a product evangelist externally—attend industry events, give presentations, and contribute thought leadership across relevant channels.

What It Takes:

• Expertise: Developing strategic product marketing motions and initiatives that are focused on driving pipeline growth.
• Industry Experience: Requires 5-7 years in product marketing in life sciences automation, robotics, biotech, and/or health tech verticals.
• Market and customer research: Proficiency in developing buyer personas, analyzing market trends, and understanding customer pain points in the life sciences sector.
• Go-to-market strategy: Demonstrated success in launching complex products or features, crafting go-to-market assets, and driving product adoption.
• Technical acumen: Ability to understand and explain technical features and scientific workflows, with background in lab automation, software, or related life sciences domains preferred.
• Data-driven decision making: Fluency in data analytics, SQL or related tools to optimize campaigns and measure product marketing ROI.
• Sales enablement: Experience creating sales toolkits, competitive battle cards, product documentation, and training for customer-facing teams.
• Communication skills: Excellent verbal and written skills to craft compelling narratives and translate technical concepts for diverse audiences.
• Stakeholder collaboration: Proven success working with cross-functional teams such as product, engineering, sales, and customer success.
• Project management: Ability to juggle multiple projects, manage timelines, and deliver on product launches in fast-paced environments.
• AI and automation tools: Familiarity with CRM and campaign automation tools, and comfort leveraging AI for campaign optimization and content.

Nice To Haves:

• Experience with lab informatics, robotics, automation software, or hands-on lab workflow knowledge.
• Experience in delivering or directing product videos and assets.

What gets us excited?

We’re passionate about the future of Technology and Automation and our growing success is built upon like minded individuals who share our passion.

This role offers the rare opportunity to shape and champion cutting-edge lab automation solutions that are transforming life sciences research and discovery. As a product marketing manager at Automata, you will be the strategic force connecting innovation, market needs, and commercial success—developing messaging, launching new technologies, and directly impacting scientific progress and business growth.

If this sounds like a good fit and have tick the right boxes, you will love having the opportunity to build something that immediately adds value.

Us Team Benefits:

• Healthcare 🩺Competitive healthcare for you and your family
• 401k 💰We offer a 401(k) retirement savings plan
• Well-being budget ☀️Invest in your own well-being, personal growth, and hobbies
• Holiday 🏖30 days + 10 federal holidays
• Additional leave days ☺️Time off for dependents, 'Me days', birthdays and volunteering days off
• Birthday trees 🌳Planting a tree for every employee on their birthday, every year
• Paid sick leave 🏥
• 10 days paid sick leave to stay home and focus on rest and recovery
• Mental health support 🧠
• Access the therapy for you and your family through Spill
• Career progression frameworks 💫
• Each department & discipline has a progression framework

We are an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Discrimination of any kind based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status is strictly prohibited.