Content Marketing Manager

Level: 4
Salary band: £65,000 - £80,000
Bonus: 8% performance-based, discretionary
Location: Hybrid - work in our London office 2x/wk

At Automata, we're on a mission to transform how scientists work by making automation accessible to every lab in the world. We believe that by giving labs the power to automate, we can unlock discoveries that will shape the future of life sciences—from diagnostics and drug discovery to synthetic biology.

But we’re more than just a company disrupting the industry—we're a team of innovators, problem-solvers, and creators passionate about empowering scientists. Our LINQ platform combines hardware and software to streamline workflows, making lab automation fast, flexible, and affordable. This means our customers can focus on groundbreaking research, while we take care of the rest.

Why Work at Automata?

• Impact: Your work will directly contribute to advancements in science and medicine, supporting labs around the globe as they push boundaries in research and innovation.
• Innovation: You’ll be part of a team solving complex problems (seriously, no one else has figured out how to do this yet), using cutting-edge technology (we have robots).
• Growth: We invest in our people. Whether through hands-on experience, professional development, or collaborative projects, you’ll grow both professionally and personally.
• Community: Join a diverse, passionate team that values collaboration (golf on a Thursday, Soccer once a month, movie nights whenever we fancy it).

We’re looking for a Content Marketing Manager with a proven track record of developing and implementing content marketing strategies that drive engagement and support complex B2B sales cycles to join our Marketing team in London. This role will be the secret sauce to sharing what’s special about Automata, and reaching the right audience to help push scientific discoveries forward with our laboratory automation product, LINQ.

Responsibilities:

• Designing and executing a comprehensive content marketing strategy aligned to Automata’s brand and business goals, particularly targeting scientific and decision-making audiences.
• Developing a content calendar and producing high-quality content such as blogs, whitepapers, case studies, infographics, webinars, and video scripts to support product marketing and sales enablement.
• Collaborating closely with product marketing, sales, SEO specialists, creative teams, and subject matter experts to ensure accurate, engaging, and optimized content across multiple channels.
• Managing the editorial process including content creation, editing, proofreading, and ensuring brand consistency and messaging alignment.
• Implementing SEO best practices and working with SEO agencies to drive organic website traffic and improve content discoverability.
• Monitoring and analyzing content performance metrics to optimize and adjust strategies for better engagement and lead generation.
• Staying current on life sciences market trends, audience preferences, and competitor content to produce relevant, insightful, and differentiated marketing materials.
• Supporting demand generation campaigns and event marketing through targeted content development.
• Leading collaboration across marketing teams to integrate content strategy effectively into overall marketing and product launch plans.
• Designing and executing a comprehensive content marketing strategy aligned to Automata’s brand and business goals, particularly targeting scientific and decision-making audiences.
• Developing a content calendar and producing high-quality content such as blogs, whitepapers, case studies, infographics, webinars, and video scripts to support product marketing and sales enablement.
• Collaborating closely with product marketing, sales, SEO specialists, creative teams, and subject matter experts to ensure accurate, engaging, and optimized content across multiple channels.
• Managing the editorial process including content creation, editing, proofreading, and ensuring brand consistency and messaging alignment.
• Implementing SEO best practices and working with SEO agencies to drive organic website traffic and improve content discoverability.
• Monitoring and analyzing content performance metrics to optimize and adjust strategies for better engagement and lead generation.
• Staying current on life sciences market trends, audience preferences, and competitor content to produce relevant, insightful, and differentiated marketing materials.
• Supporting demand generation campaigns and event marketing through targeted content development.
• Leading collaboration across marketing teams to integrate content strategy effectively into overall marketing and product launch plans.

Expertise:

• Industry Experience: Requires 5-7 years in content creation and marketing, preferably within life sciences, biotech, or technology sectors.
• Deep understanding of life sciences and lab automation: Ability to grasp complex scientific concepts and translate them into clear, engaging content for specialized audiences.
• Content strategy and creation: Expertise in planning content calendars, producing diverse content types (blogs, whitepapers, videos, social media), and ensuring scientific accuracy and brand alignment.
• SEO/GEO and digital marketing proficiency: Strong knowledge of SEO/GEO best practices, content optimization techniques, and using marketing automation tools effectively to drive organic reach and lead generation.
• Data-driven mindset: Ability to analyze content performance metrics, conduct audience behavior analysis, and optimize marketing efforts based on data insights.
• Marketing automation and CRM, CMS tools: Experience with platforms that automate content distribution, lead nurturing, and user engagement across complex sales funnels.
• Cross-functional collaboration: Skilled at working with product marketing, sales, creative teams, and subject matter experts to develop content that supports business objectives and sales enablement.
• AI literacy in marketing: Familiarity with leveraging AI for content creation, automation, and data analysis in marketing workflows, combined with strategic thinking to guide AI outputs effectively.
• Project management: Ability to manage multiple projects, meet deadlines, and maintain a consistent publishing cadence.

Uk Team Benefits:

🍎 Vitality Health Insurance

Private healthcare that incentives a healthy lifestyle

👀  Eye Care

Get your eyes tested once a year on us!

🚗 Salary Sacrifice - EV

Sacrifice some of your monthly salary in exchange for a company car, provided by your Employer

🚲 Salary Sacrifice - Bike & Tech

Sacrifice some of your monthly salary in exchange for bike and tech products, provided by your Employer

🧘🏼‍♀️ Wellbeing & Support

Support for both your physical and mental health

☀️ Wellbeing & Development Allowance

Invest in your own well-being, personal growth, and hobbies

💙 Spill & Employee Assistance Programme

Access the therapy for you and your family through Spill

😊 Additional Leave

Time off for dependents, 'Me days', and volunteering days off

👵🏼 Pension Scheme

Plan for retirement with NEST

🫂 Group Life & Critical Illness cover

Life insurance - for a piece of mind

🎂 Birthday

Time off for your Birthday

We are an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Discrimination of any kind based on race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status is strictly prohibited.