Head of Marketing - BSBI Paris (m/f/d)

We are looking for a new colleague to join our Global Marketing Team, taking care of BSBI’s France campus, on a full-time basis starting as soon as possible.

The Opportunity:

As Head of Marketing France, you will lead BSBI’s marketing strategy and execution in the French market. You will be responsible for driving brand awareness, student recruitment, and local engagement in line with BSBI’s international growth objectives. Working closely with the Regional Director Marketing and other members of the Global Marketing Team, you will ensure that BSBI’s values — creative, dynamic, forward-thinking, and entrepreneurial — are reflected in all marketing activities.

Your tasks: 

• Develop and execute the annual marketing strategy for BSBI France, aligned with BSBI’s global goals
• Build and strengthen BSBI’s brand presence in France across digital, social, and traditional media channels
• Lead local campaign planning and execution for student recruitment, including partnerships, events, and PR
• Oversee the production of localized marketing materials consistent with BSBI’s brand guidelines and tone of voice
• Manage marketing performance reporting and optimize campaigns for lead generation and conversion
• Collaborate with admissions, academic, and central marketing teams to ensure strategic alignment
• Manage local marketing budgets, ensuring effective ROI and efficient use of resources
• Foster relationships with key stakeholders in the French higher education landscape

Essential:

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred
• At least 5 years’ experience in marketing, including 2+ years in a leadership role, preferably in higher education
• Proven success in developing and executing marketing strategies in France
• Strong understanding of digital marketing (SEO, PPC, CRM, social media, content marketing)
• Fluency in French and English (written and spoken)
• Excellent communication and leadership skills with the ability to manage cross-functional collaboration
• Analytical mindset with experience using data to drive decision-making

Desirable:

• Experience working in international or multi-campus educational environments
• Familiarity with the private education sector and student recruitment marketing
• Understanding of the higher education regulatory and competitive landscape in France
• An international environment with a multicultural audience and a meaningful social impact
• Support in achieving your professional goals and development
• Opportunities for career growth alongside BSBI, including leadership roles
• Extensive training to equip you with the knowledge and skills needed to excel
• Work in a young, dynamic and positive culture that fosters collaboration
• Be at the forefront of an exciting educational opportunity, leading the way forward and growing with BSBI