Brand & Consumer Insights Lead

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role can be based in San Francisco, New York, Carpinteria, or DC.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

About This Role

We are seeking a strategic, hands-on, insight-driven leader to own our cross-business brand and consumer measurement agenda. You will be a full-stack insights partner to our consumer and B2B marketing teams—validating KPIs, launching new brand trackers, and blending classic consumer research methods with modern analytics to shape how our technology brand presents itself in the world. From scoping studies to maintaining normative databases and guiding campaign measurement, you will transform data into clear stories that inform senior decisions and drive brand growth.

Responsibilities

• Lead Brand & Consumer Insights Strategy
• Define and evolve a holistic brand and consumer-insights roadmap across consumer and B2B markets, ensuring KPIs align with business objectives and marketing priorities.
• Drive KPI Validation & Alignment
• Collaborate with Marketing, Product, and Insights leaders to establish, validate, and refine success metrics for brand health, creative performance, and campaign effectiveness.

Design & Execute Research
Plan and conduct both traditional and innovative research—brand tracking, creative pre-testing, qualitative/quantitative studies, segmentation, and consumer journey mapping—to uncover deep audience understanding.

• Launch & Manage Tracking Programs
• Scope, design, and kick off new global brand-tracking initiatives, ensuring robust methodology, representative sampling, and governance for consistency and comparability.
• Vendor & Normative Database Management
• Lead day-to-day vendor communication, performance reviews, and contract negotiations. Build and maintain normative databases to benchmark brand and consumer metrics over time.
• Analyze & Synthesize Insights
• Integrate findings from brand trackers, primary research, and behavioral data into clear, actionable recommendations and executive-ready narratives.
• Influence & Communicate
• Deliver compelling insights that inspire action across marketing, product, and executive teams—embedding consumer and brand intelligence into key decisions.

Qualifications

Basic Qualifications

• 10+ years of experience in consumer insights, brand measurement, marketing analytics, or related fields, ideally within a technology company or across both consumer and B2B markets.
• 3+ years managing large-scale brand tracking or campaign measurement programs, including vendor oversight and cross-functional stakeholder management.

Preferred Qualifications

• Expertise with consumer and brand-insights platforms (e.g., Kantar, Ipsos, Nielsen, Dynata) and advanced brand-health tracking solutions.
• Proficiency in creative pre-testing and campaign-effectiveness tools (e.g., System1, Zappi, Ipsos ASI).
• Working knowledge of advanced analytics (marketing-mix modeling, multi-touch attribution, AI-driven dashboards).
• Demonstrated ability to validate KPIs, launch new tracking programs, and maintain normative databases.
• Strong analytical and storytelling skills with the ability to translate complex data into strategic recommendations for senior leadership.
• Excellent project-management, communication, and presentation skills; comfortable influencing executives and cross-functional partners.

Suggested Skills

• Data Analysis & Storytelling
• Cross-Functional Influence & Communication
• Brand & Consumer Insights

LinkedIn is committed to fair and equitable compensation practices.   

 The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.   

 The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.