VIP CRM Manager

Growe Welcomes Those Who Are Excited To:

• Prepare a strategic monthly calendar for Casino and Sports customers;
• Analyze player behaviours and create segmentations and personalized offers;
• Plan, execute, and optimize campaigns for upselling, retention, and reactivation;
• Collaborate with content, design, and product teams to deliver promotions;
• Manage communications across email, SMS, push notifications, and in-app messages;
• Identify key sports and casino events and align them to promotions;
• Track and report key performance metrics (retention, reactivation, churn, ARPU, campaign conversion);
• Perform A/B testing and hypothesis testing to improve CRM performance.

We Need Your Professional Experience:

• 2+ years of experience in a CRM within the iGaming industry;
• Experience managing VIP segments and executing high value retention strategies;
• Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;
• Experienced in data analysis and translating insights into actionable strategies for CRM initiatives;

• Advanced English Level;

• A good understanding of player behavior is a strong advantage.

We Appreciate If You Have Those Personal Features:

• Attention To Detail;

• Strong communication and presentation skills;
• Strong analytical and data interpretation skills with the ability to make strategic decisions based on data;

• Problem-Solving Skills.

We Are Seeking Those Who Align With Our Core Values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.