Channel Partnerships Principle

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

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The Role You’Ll Play:

• Develop and execute the ClassPass broker and consultant strategy across the U.S.
• Identify, engage, and activate key channel partners to drive corporate sales pipeline growth
• Educate and enable partners to effectively position ClassPass in client conversations
• Work cross-functionally with Sales, Marketing, Legal, and Product to develop GTM materials and partner campaigns
• Build and maintain executive relationships with key partner organizations
• Track partner performance and pipeline influence; optimize based on performance insights
• Represent ClassPass at industry events and broker summits
• Ensure partner feedback is incorporated into product and process improvements
• All other duties as assigned

Experience You Bring:

• 8-10+ years of experience in channel partnerships, strategic alliances, or enterprise sales, ideally within health, wellness, or employee benefits
• Deep knowledge of the broker and benefits ecosystem, including regional and national players
• Strong relationship management and negotiation skills
• Proven track record of developing and scaling partner-led GTM strategies
• Excellent communication and presentation skills, including with executive stakeholders
• Comfort operating in a fast-paced, evolving environment with cross-functional stakeholders

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Have We Piqued Your Curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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