Senior Digital Designer

THE COMPANY: BIRDY GREY

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding. 

Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over a million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.

• THE OPPORTUNITY: Senior Digital Designer
• REPORTS TO: Digital Design Director
• LOCATION: US - Hybrid

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. #LI-Hybrid

We’re looking for a Senior Digital Designer who’s both creative and strategic. This role focuses on designing high-impact emails and ads that drive engagement and bring the Birdy Grey brand to life online. You’ll work closely with our ad, marketing, and web teams - concepting, designing, and building thoughtful digital assets that are as effective as they are beautiful.

You’ll report directly to the Digital Design Director and collaborate across teams to ensure every deliverable is visually compelling, on-brand, and optimized for performance.

Scope Of Responsibilities

• Concept and design a high volume of emails (20+ per month) and digital ads that support campaign goals and deliver strong engagement.
• Partner with the Digital Design Director to translate briefs and creative strategies into high-quality work.
• Design scalable email systems, including reusable templates and modules that streamline production and ensure consistency.
• Create modern, conversion-minded layouts that balance products and storytelling.
• Design web graphics and on-site assets as needed.
• Partner with the ad team to test, iterate, and refine creative based on performance data.
• Collaborate with marketing, copy, and web teams to deliver cohesive campaign storytelling.
• Maintain organized file structures and efficient workflows in Photoshop and Figma.
• Contribute to and evolve shared design systems that support scale and speed.
• Maintain exceptional attention to detail, color accuracy, and typography.
• Stay current on digital design trends, tools, and best practices in email and ad design.
• Design custom illustrations, icons, and patterns that bring campaigns to life.
• Bring fresh, forward-thinking ideas that continuously elevate the brand.

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

EDUCATION: College degree required 

Experience / Requirements:

• 5+ years of experience in digital design, ideally within e-commerce, fashion, or DTC.
• Proven experience designing emails and paid ads at a high volume and fast pace.
• Familiarity with Klaviyo or similar email platforms, and an understanding of modular design systems and automation.
• Advanced proficiency in Adobe Photoshop and Figma.
• Deep understanding of email design best practices, responsive design, and accessibility.
• Experience creating performance-driven ad creative for paid social and display.
• Strong grasp of layout, color, and typography, with excellent attention to detail.
• Highly organized and able to manage multiple projects in a fast-paced environment.
• Strong communicator who thrives in collaboration and iteration.
• Able to prioritize effectively, multi-task, problem solve and work independently
• Demonstrate initiative and positive can-do attitude
• Must work confidently in teams and take direction from team managers
• Organize and maintain photo libraries within Dropbox
• Must be analytical, articulate, and organized
• Excellent communication skills, both written and verbal
• Proactive and quick learner with a positive attitude towards their work
• Passion for design, style and fashion.

Nice To Haves

• Experience in DTC apparel, especially womenswear and/or menswear.
• Familiarity with motion design, animation, or video editing.
• Experience with project management tools like Asana.
• Startup or high-growth brand experience.
• Experience working with developers on site design and UX optimization.
• Experience with retouching or color correction.

WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)

• Competitive Compensation: Based on experience and performance + Annual Performance Bonus
• Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
• Retirement: 401K + up to 4% match after 3 months
• Generous PTO: Flexible Open PTO Policy + 11 paid holidays
• Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
• Flexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend
• Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
• Family Benefits: 3 months of paid parental leave 
• Purpose:  Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes

Highlights:

• Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022
• #22 on BuiltIn’s Best Startups to Work for in LA
• Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019) 
• Join a Women Founded Small Business blazing trails in the Bridal industry
• Birdy Grey is making waves on BuzzFeed,  The Knot, Brides,  People, Allure, PopSugar, Bustle and more 
• Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA 
• Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need

Additional Information

The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands 

Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano 

My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear once 

Birdy Grey Instagram - @birdygrey

Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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