Lead Product Marketing Manager

At DataSnipper, as we continue to scale globally, we’re looking for an experienced and strategic Team Lead for our Product Marketing team to drive how we position, communicate, and bring our products to market. You’ll lead a small, high-performing group within the marketing team and work cross-functionally with Product, Customer Success, Brand, and Demand Generation to shape our go-to-market launch strategy and storytelling.

This role reports directly to Bas Willems, our VP of Marketing.

About Datasnipper:

DataSnipper is the driving force behind an intelligent automation platform that’s transforming the world of audit and finance.

Founded in 2017, DataSnipper has skyrocketed to unicorn status, achieving a valuation of $1 billion following a successful funding round led by Index Ventures. With over 500,000 users across 160+ countries and offices in Amsterdam, New York, Kuala Lumpur, Tokyo, and Mexico City, DataSnipper is shaking things up - and we’re not stopping there!

Core Responsibilities:

Positioning And Messaging

• Own and continuously refine DataSnipper’s product positioning and messaging across audiences and segments.
• Translate product capabilities into clear, differentiated, and compelling narratives that resonate with finance professionals.

Product Launches

• Lead go-to-market launch and execution for new products and features.
• Define launch strategy, messaging, and success metrics in close collaboration with Product, Customer Success, Sales, Demand Gen and the rest of the marketing team.

Enablement And Educational Content

• Develop enablement materials for sales and customer-facing teams, including playbooks, messaging frameworks, and competitive resources.
• Oversee educational content such as product webinars, demos, and DataSnipper Academy modules.

Persona Development

• Deeply understand our target personas — auditors, finance professionals, and business leaders — and turn insights into actionable marketing strategies.

Competitive Intelligence

• Build and maintain a robust competitive intelligence program to inform positioning, enablement, and product decisions.

Customer Success Stories

• Partner with the rest of the marketing team to identify and promote impactful customer stories that highlight DataSnipper’s business value.

Pricing And Packaging Validation

• Collaborate with the VP of Marketing to validate pricing and packaging strategies through customer insights and market analysis.

What You Bring:

• 7–8 years of experience in Product Marketing, ideally with some years in a B2B SaaS environment.
• Fintech or financial technology experience is a strong plus.
• Proven success with positioning and messaging tactics that drives adoption and differentiation.
• Deep product understanding; you thrive on learning how things work and turning complexity into clarity.
• Exceptional collaboration skills and experience working cross-functionally with Product, CS, Brand, and Demand Gen.
• Strong communication, storytelling, and analytical skills.
• Experience leading or mentoring team members is a strong plus.
• Being part of one of the fastest-growing scale-ups in the Netherlands
• Make an impact by disrupting the audit industry with us
• Fintech or financial technology experience is a strong plus.
• Proven success with positioning and messaging tactics that drives adoption and differentiation.
• Deep product understanding; you thrive on learning how things work and turning complexity into clarity.
• Exceptional collaboration skills and experience working cross-functionally with Product, CS, Brand, and Demand Gen.
• Strong communication, storytelling, and analytical skills.
• Experience leading or mentoring team members is a strong plus.
• Being part of one of the fastest-growing scale-ups in the Netherlands
• Make an impact by disrupting the audit industry with us

What We Offer:

• 28 vacation days on a full-time basis

• Pension Plan

• Stock Participation Plan

• Hybrid mode of work (at least 3 days onsite in our Amsterdam office)
• A flexible and growing organization with lots of opportunities to learn and develop
• International working environment, with a team of friendly and driven colleagues
• Office in Amsterdam Noord with fresh, delicious lunch prepared daily by our chef
• Access to OpenUp, the mental health and wellness platform
• Friday drinks and multiple social activities for team building

If this sounds interesting to you, please apply. We can’t wait to meet you!