Senior Paid Social Specialist

This role is part of our Growth marketing team. We deliver end to end data driven campaigns which foster both creativity and performance. Our specialty is creative, digital communication that drives performance, boosts brand awareness, and shifts market share for our clients including eBay, Douglas, Meta, Netflix, and more!

Job Purpose

We are looking for a Senior Paid Social Specialist (div/f/m) who is characterized by a high degree of openness and empathy and who is passionate about further developing and contributing their expertise in the field of Paid Social advertising.

Key Responsibilities

• Serve as the main point of contact for one of our key clients across all paid social activities, from strategy to execution.
• Lead the paid social strategy for campaigns, ensuring alignment with business goals and client objectives.
• Confidently represent the paid social craft in client meetings, internal discussions, and industry events.
• Drive innovation by proposing and executing new initiatives, tests, and creative/targeting approaches.
• Mentor and support team specialists, providing craft guidance and career development.
• Oversee campaign setup with rigorous QA, ensuring accuracy on UTM tracking, PO alignment, targeting, budgets, and best practices.
• Manage campaign performance: monitor KPIs, implement optimizations, and communicate corrective actions when results fall short.
• Develop and run A/B tests, analyze outcomes, and apply learnings to boost performance.
• Collaborate with creative teams to guide compelling and platform-appropriate ad content.
• Manage budgets across campaigns to avoid over/underspend and ensure efficient allocation.
• Produce high-quality reporting with actionable insights, clear conclusions, and direct links to campaign strategy.
• Leverage analytics tools to track, measure, and present performance data with strong visualization and storytelling.
• Serve as the day-to-day campaign expert for client and internal teams.
• Contribute to team meetings with performance updates, workflow enhancements, and shared best practices for broader learnings.
• Ensure strong communication and partnership with both creative and cross-functional teams.

What We Are Looking For

• Are open-minded and eager to learn more and develop your skill set.
• Bring extensive experience in planning, setting up, and reporting of diverse Paid Social campaigns.
• Work thoroughly, manage campaigns accurately, and have an eye for detail.
• Are able to write clear and concise briefs and are an excellent communicator with a high degree of organizational skills.
• Always keep an oversight, even when various tasks are at hand.
• Have a deep understanding of Social KPIs, campaign optimization, setup strategies, and can analyze results with the help of Excel, Pivot, and platform data.
• Have strong collaborative skills for working with cross-functional teams, clients, and stakeholders.
• Think proactively and have a healthy amount of creativity as well as the fun to bring in own ideas.
• Have a passion for (Paid) Social and are always up to date with news and trends.
• Are able to effectively allocate and manage campaign budgets to achieve desired outcomes.
• Proficiency in German language is a plus.

WE OFFER

Please note that benefits may vary by location. Feel free to reach out to your recruiter for more details

• Hybrid working policy
• Stay happy and healthy with a contribution to your health through the OpenUp platform, and a multisport programme;
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021.
• Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

Who Are We?

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. 

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

Diversity, Equity & Inclusion

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.