Web Marketing Manager

Anrok is the leading AI-driven tax automation platform enabling businesses to expand globally without compliance complexity.

As the digital economy has grown 6x over the last decade, software businesses have gone from not worrying about sales tax to needing to monitor exposure, calculate rates, and file returns across 20+ US states and many countries worldwide. This creates a critical bottleneck for companies that should be able to transact with customers everywhere.

Anrok eliminates this complexity by connecting with billing and payment systems to automate tax monitoring, calculations, and filing end-to-end. Our unified platform handles the ever-changing maze of tax laws at municipal, state, and federal levels—so companies can focus on growth, not compliance.

Our Customers Include:

• 40% of Forbes Top 50 AI companies
• 20% of Forbes Top 100 Cloud companies
• Top companies like Notion, Anthropic, and Cursor

We're making compliant digital commerce a reality for companies big and small, backed by over $50M from leading investors including Sequoia, Index, and Khosla Ventures.

We are seeking a Web Marketing Manager to own our website strategy and execution with a focus on improving demo request conversion rates and growing qualified opportunities sourced from web.

In This Role, You Will

• Own website optimization strategy and execution to improve demo request conversion rates and accelerate qualified pipeline from web traffic.
• Design and execute continuous multivariate and A/B testing on copy, creative, messaging, CTA placement, and page layouts to maximize conversion performance.
• Analyze website funnel to identify conversion bottlenecks and develop testing roadmaps with clear hypotheses and success metrics.
• Optimize forms, page speed, and mobile experience to reduce friction and improve conversion rates across all devices.
• Build and maintain dashboards to track key website metrics including visitor-to-demo conversion rates, qualified lead volume, and test results.
• Leverage analytics tools, heatmaps, and user feedback to understand visitor behavior and inform optimization strategies.

What Excites Us

• 5 years experience in website optimization, conversion rate optimization (CRO), or digital marketing with focus on website performance in B2B SaaS.
• Strong expertise in A/B testing and multivariate testing methodology with hands-on experience using platforms like Optimizely, VWO, Google Optimize, or Unbounce.
• Experience with CMS platforms (Webflow) and comfort with HTML/CSS to implement tests and page updates independently.
• Strong understanding of UX/UI principles, landing page design best practices, and how design impacts conversion performance.
• Ability to collaborate effectively with cross-functional marketing teams and design to create high-converting page experiences and test variations.
• Analytical mindset with ability to interpret test results, calculate statistical significance, and communicate findings to stakeholders.

What We Offer

• The equity upside of an early-stage startup with the product-market fit of a later-stage company.
• Daily lunch and snacks for those working out of our office hubs.
• Medical, dental, and vision insurance covered 100%.
• One Medical membership covered, flexible sick benefits, and more.
• Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
• Annual team off-sites and in-person opportunities around our growing Anrok hubs.
• Home office setup stipend to ensure you have the equipment you need to thrive at work.

At Anrok, we embrace a dynamic and flexible hybrid work environment based out of our growing office hubs - San Francisco, New York City, and Salt Lake City where we collaborate in-person 3 days per week.

Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Anrok recruiters will only reach out via LinkedIn or email with an anrok.com domain. Any outreach claiming to be from Anrok via other sources should be ignored.