Senior Marketing Manager KZ

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We are looking for a Senior Marketing Manager for the Kazakhstan market, who will take full ownership of local marketing campaigns across multiple markets. This role goes beyond data-driven growth — it is also about community building, lifecycle management, events and the creation of impactful marketing campaigns. You will be responsible for ensuring Binance stays relevant, visible, and engaging in one of our top priority countries.

Responsibilities:

• Take full ownership of KZ regional marketing, from business strategy to marketing on-hands daily execution;
• Develop and execute non-standard marketing initiatives that resonate with local culture and users;
• Sign sponsorship projects and execute them independently;
• Design and execute user growth campaigns across acquisition, activation, and retention; 
• Build and strengthen community engagement, working closely with Binance Angels and local partners; 
• Organize and manage offline and online events (meetups, roadshows, collaborations);
• Manage local marketing budgets, ensuring efficient allocation and ROI;
• Deliver timely and clear reporting and accountability on campaign performance;
• Collaborate cross-functionally with global and product marketing teams to localize campaigns.

Requirements:

• Minimum 2 years of relevant marketing experience (Web3, fintech, or agency background preferred); 
• Proven track record in campaign management, community building, or lifecycle marketing; 
• Native or advanced level Russian/Kazakh proficiency; 
• Strong analytical skills, with the ability to translate insights into actions; 
• Comfortable taking full ownership and operating with accountability; 
• Strong English communication skills (both written and spoken); 
• Previous experience working in a Web3/crypto marketing agency or startup is highly desirable.

Nice To Have

• Experience working in fast-scaling tech or fintech companies;
• Hands-on experience with local PR, influencers, or grassroots communities;
• This is an individual contributor role: you must be proactive, hands-on, and ready to execute independently in close collaboration with the team.

What We Offer

• A senior-level role with full ownership of marketing in one of Binance’s top-priority regions;
• The opportunity to shape the regional strategy and community presence from the ground up;
• A highly dynamic, international environment with the world’s leading crypto brand;
• Cross-regional collaboration with global marketing and product teams;
• Competitive compensation and growth opportunities within Binance.

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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