Senior Product Manager - Growth

Scheduling isn't simply filling shifts. It's finding the sweet spot that enables businesses to grow and team members to enjoy the perfect work/life balance.
At Planday from Xero, we aim to use Agentic AI to build a future where managers can seamlessly free up invaluable time for their business and teams. We're not just building software: we're on a mission to make shift work more human, to change work/life balance from a luxury to a reality for all shift workers. We're using advanced technology to help humans reach their full potential. At work and in life.
Founded in 2004, Planday is headquartered in Copenhagen, Denmark and helps create perfect schedules for hundreds of thousands of users across the world.
About this role 
We are looking for a strategic and analytical Senior Product Manager, Growth to lead our Product-Led Growth (PLG) initiative, focusing specifically on the front-of-funnel user journey. In this critical, high-impact role, you will own the process of converting prospective users into activated, retained customers by identifying and systematically removing friction across the early user experience. You will be instrumental in defining the growth strategy, fostering cross-functional alignment, and championing the Growth Flywheel as a core operational model for the business.

How You’Ll Make An Impact

• Own and Champion the PLG Strategy: Define the strategic vision for the Acquisition and Activation stages, focusing on the self-serve experience (website, sign-up, and onboarding). You'll serve as the primary evangelist for Product-Led Growth, ensuring all product decisions maximize the user's initial value experience (Time-to-Value or TTV).
• Drive the Growth Flywheel: Actively connect top-of-funnel initiatives (acquisition) with middle-funnel goals (activation/conversion) to build a compounding, sustainable Growth Flywheel.
• Establish and Hit Leading Metrics: Define the key leading growth metrics for the front-of-funnel (e.g., Activation Rate, Free-to-Paid Conversion, CAC) and be fully accountable for meeting aggressive goals against those targets.
• Lead Data-Driven Experimentation: Design, prioritize, and manage a high-velocity A/B testing and experimentation roadmap. You must apply scientific rigor to all growth initiatives, using data (including SQL) to generate hypotheses, measure results, and inform iteration.
• Front-of-Funnel Optimization: Own and continuously optimize all user touch points from first click through initial product use, including the corporate website, key marketing pages, sign-up flows, and initial product setup/onboarding experience.
• Strategic Stakeholder Alignment: Build strong, collaborative relationships with leaders across Marketing, Sales, and Engineering. Clearly articulate the Growth roadmap, manage expectations, and influence product priorities to ensure full organizational alignment on PLG goals, especially around identifying and handing off Product-Qualified Leads (PQLs) to sales.

What You’Ll Bring With You

Experience:

Leadership & Mindset:

Finally, our offices are not just workplaces (although they are pretty nice and well-located, we have to say!). Plandayers are open and welcoming and at Planday, everyone has the freedom and support to show their true self at work.
At Planday, we firmly believe that diversity and inclusion are the cornerstones of innovation and a vibrant workplace culture, and we highly value the strength that diverse backgrounds offer.
As an equal opportunity employer, we strive to create an equitable experience for all our candidates throughout the process. Please let us know if you need reasonable accommodation during the application or interview process.
All applicants will be considered for employment without attention to any personal characteristics.