Brand Specialist

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.  

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.  

We are seeking a dynamic and strategic Brand Specialist to join our marketing team. In this role, you will be responsible for creating and executing brand marketing plans across multiple markets. You’ll collaborate closely with cross-functional and regional teams to ensure flawless execution of brand strategies and deliver outstanding business results.

Your Main Responsibilities Will Include:

• Develop and execute marketing plans for assigned brands and markets.
• Support the Marketing Manager and Commercial teams in achieving brand and business objectives related to volume, sales, profitability, market share, and household penetration KPIs. 
• Lead and coordinate innovation projects as Project Leader, working with cross-functional teams (R&D, Supply Chain, Procurement, Finance, Trade Marketing, Sales, and Regional Marketing).
• Manage the flow of presentations and approvals within regional and global forums, including business cases, concept development, and product innovation.
• Coordinate brand, media, PR, and activation agencies to deliver and monitor media strategies, creative campaigns, and ATL/BTL activations.
• Maintain close collaboration with commercial teams in key markets such as Puerto Rico, Dominican Republic, Trinidad & Tobago, Guatemala, Panama, and El Salvador.
• Analyze market research, internal reports, and field data to develop consumer insights and propose corrective or action plans.
• Support the development and execution of the 3-year innovation roadmap.

What you need to succeed in this role:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of experience in Marketing, Customer Marketing, and/or Trade Marketing within FMCG companies.
• Strong project management and leadership skills, with the ability to influence and drive cross-functional collaboration.
• Excellent analytical and strategic thinking capabilities.
• Highly motivated, proactive, and able to work independently in a fast-paced, dynamic environment.
• Strong communication and relationship-building skills with internal teams and external partners.
• Fluent English proficiency (B2 or higher) is mandatory.

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.  

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.  

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.