Senior Copywriter (Freelancer) - IN

About the Role: We’re hiring a senior performance/growth copywriter to produce a high volume of conversion-driven ad copy for a global, category-leading outdoor & activewear brand and additional brands in the same multi-brand apparel portfolio (mix of outdoor/active, lifestyle, and workwear). You’ll craft in-asset copy (hooks, overlays/supers, CTAs) and post/caption copy across Meta, TikTok, Pinterest, YouTube, Snap, and more—partnering closely with a Creative Director and motion/design.

Responsibilities include but are not limited to:

• Write and iterate direct-response ad copy: hooks, headlines, CTAs, captions, benefit stacks, offer frames—tailored per platform.
• Translate briefs into testable performance concepts (angles, claims, problem/solution, social proof).
• Deliver volume and velocity (multiple variants per concept) for rapid A/B testing.
• Script concise UGC/performance creatives (VO lines, on-screen text, lower thirds).
• Partner with design/motion so in-asset text lands clearly and drives action.
• Apply learnings from creative metrics (CTR, CVR, hold rate, ROAS) to sharpen copy while maintaining brand voice.
• Translate briefs into testable performance concepts (angles, claims, problem/solution, social proof).
• Deliver volume and velocity (multiple variants per concept) for rapid A/B testing.
• Script concise UGC/performance creatives (VO lines, on-screen text, lower thirds).
• Partner with design/motion so in-asset text lands clearly and drives action.

Requirements:

• 5+ years writing for performance/paid social (DTC/e-comm strongly preferred).
• Portfolio of live ads (share results where possible: CTR/CVR/ROAS or strong proxies).
• Fluency in Meta, TikTok, Pinterest, YouTube, Snap nuances and best practices.
• Ability to produce many high-quality variants quickly.
• Bonus: outdoor/active/lifestyle experience, CRO/landing-page chops, UGC scripting.
• 5+ years writing for performance/paid social (DTC/e-comm strongly preferred).
• Portfolio of live ads (share results where possible: CTR/CVR/ROAS or strong proxies).
• Fluency in Meta, TikTok, Pinterest, YouTube, Snap nuances and best practices.
• Ability to produce many high-quality variants quickly.
• Bonus: outdoor/active/lifestyle experience, CRO/landing-page chops, UGC scripting.
• Start: ASAP
• Duration: Through mid-December (~2 months)
• Commitment: 20–40 hours/week

Start: ASAP

• Duration: Through mid-December (~2 months)

Commitment: 20–40 hours/week

Details

• Comp: Competitive freelance rate (please share expectations)
• Note: Work may be subject to NDA; brand names will be disclosed post-engagement.
• Apply by providing portfolio + 3–5 best-performing ads (with any available metrics)

We offer a competitive hourly wage based on ability level:

• Hourly Rate DOE
• This is a remote role.

About WITHIN & Brkfst.io

WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own.

Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.

Check out some of our work!

Brkfst.io is an incubated venture within WITHIN, focused on connecting creators with major brands to produce impactful ads at scale.

We are, and we connect creators with big brands to make impactful ads at scale. We have a network of thousands of content creators with a variety of different skill-sets, and we’re looking to build a program that empowers them to create great ads for brands like Corkcicle, Perfume.com, Casper Mattresses, & more!

This is a very ambitious project and our roadmap is full of exciting features, so we’re looking for people who love innovation and want to be challenged. We’re a small team of scrappy individuals who are growing fast, and we’re looking for someone to grow with us.

We weave AI into everything we do, using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it’s in creative, operations, or anything else, AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work, fully embracing it as a critical tool to help us succeed. 

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