GTM Operations, Strategy and Insights Lead

Thinkific is a learning commerce platform. We unite community, courses, and content with commerce, so experts and teams can create transformative learning experiences to grow their revenue. We build products that create impact and raise the bar on what’s possible through online learning.

 Our team of 275+ Thinkers supports customers around the globe while working collaboratively to learn, grow, and succeed together. Join us to see how we’re building one of the best workplaces in Canadian tech!

We believe every candidate should have a fair, inclusive, and overall great experience when exploring a new role with Thinkific. That starts with outlining our hiring process so you know what to expect every step of the way—click here to learn more: https://thnk.cc/whattoexpect

Are you driven by turning data into strategy and strategy into impact? We’re looking for a Strategy and Insights Lead to join us at Thinkific who will play a key role in providing analytics, reporting and insights across the go-to-market (GTM) organization. In this role, you will partner with Sales, Marketing, and Customer Success leadership to deliver actionable insights that improve decision-making, optimize performance, and drive revenue growth.

You will report to and work closely with the VP of GTM Strategy and Operations to build reports, analyze trends, and support strategic projects with data-driven recommendations. This is a great opportunity for someone passionate about analytics and storytelling with data in a SaaS GTM context.

The GTM Strategy & Operations team at Thinkific plays a critical role in enabling our Sales, Marketing, and Customer Success functions to operate and scale efficiently while enabling revenue growth. Here’s how you’ll help accomplish this: 

• Build, maintain, and deliver dashboards and reports to track GTM performance metrics (e.g., pipeline health, conversion rates, customer retention, campaign ROI).
• Translate raw data into meaningful insights and present findings to GTM leadership in a clear, actionable way.
• Partner with Finance and Data teams to ensure alignment of GTM metrics with broader company reporting: validate assumptions, ensure consistency, and improve reporting methodologies.
• Support forecasting and planning processes by providing historical trend analysis and scenario modeling
• Collaborate with GTM Strategy and Operations leadership to provide inputs for quarterly and annual planning cycles and contribute to discussions with data-backed recommendations.
• Conduct deep-dive analyses on key business questions (e.g., pipeline performance, customer journey analytics, marketing campaign effectiveness, account health).
• Provide ad-hoc analytic support for Sales, Marketing, and Customer Success leadership.
• Identify performance trends and surface insights that inform strategy and resource allocation.
• Partner with Sales, Marketing, and Customer Success leaders to understand business challenges and provide analytical support.
• Provide analytics support for GTM initiatives such as new market entry, pricing changes, or customer segmentation projects.
• Track initiative impact and measure success against defined KPIs.

The person we have in mind likely has:

• Bachelor’s degree in Business, Economics, Data Analytics, or a related field (or equivalent experience).
• 5+ of experience in a GTM analytics or business analyst role, ideally within a SaaS company. Experience in Consulting or Investment Banking is also a plus.  
• Strong proficiency with Excel/Google Sheets for analysis and modeling.
• Experience with data visualization tools (e.g., Tableau, Looker, Power BI) to create compelling dashboards and reports.
• Familiarity with CRM data (preferably Salesforce) and GTM performance metrics.
• Excellent analytical and critical thinking skills, with the ability to translate complex data into clear insights.
• Strong communication and presentation skills, with the ability to influence stakeholders through data storytelling.
• Highly organized and detail-oriented, with the ability to juggle multiple requests and deadlines.
• Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business. 

These things would also be nice, but we think you could learn them on the job: 

• Knowledge of SaaS KPIs such as ARR, LTV, CAC, churn, and net retention.
• Experience supporting GTM planning, revenue and sales forecasting, or segmentation initiatives.

We’re committed to fair and transparent pay that reflects both where you are and where you can grow to. This role has a salary range of $109,300 - $136,600 - $163,900 in the United States, designed to capture the full journey from developing skills to excelling in the position. Most new hires start between the minimum and midpoint, which aligns with being fully capable in the role. Salaries above the midpoint are typically reserved for team members who have demonstrated strong, consistent performance, deep expertise, and a significant positive impact within the role.

For high-demand or hard-to-fill positions like this one, we may hire above midpoint for candidates who bring exceptional experience, skills, or impact potential.

Diversity, Equity, Inclusion and Belonging & Accessibility

This is just our initial idea of who we’re looking for! At Thinkific, we know that people have unique career journeys. If your experience is close to what we’ve described but you feel that you might be missing a few of the requirements, please still apply! We believe in equal opportunity and are committed to diversity, equity, inclusion, and belonging across every facet of our business.

We’re also committed to providing a comfortable and accessible interview experience for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.       

What you can expect if you join Thinkific:

👏 An amazing team of talented, passionate, and kind Thinkers. Together, we’ve built an amazing, award-winning culture—we’re a Certified Great Place to Work and one of Canada's Top Small & Medium Employers!

🚀 The chance to build, improve, and innovate on a platform that’s driving positive impact for thousands of businesses and millions of students around the world.

💸 A competitive compensation package including base salary, equity, team-wide bonuses, and an Employee Share Purchase Plan.

🌴Flexible Paid Time Off to maintain mental and physical health. Our team is encouraged to take a minimum 4 weeks of vacation, plus Thinker Holidays (extended long weekends in the summer) and time off for the December holiday season.

🩺 Health Benefits and Wellness: Comprehensive benefits starting on Day 1 include health, vision, and dental coverage for you and your family, $3,000 for mental health care, a short-term health plan, and an additional health or personal spending account. Plus, family friendly benefits include generous parental leave top-ups for up to 32 weeks, as well as fertility coverage and personalized return to work options. 

💻 Flexible Work. Choose to work from home from anywhere in Canada, at our Vancouver HQ, a co-working space, or anywhere there’s wifi for a change of scenery.

⬆️ Learning & Growth. An annual $1500 USD Learn and Grow fund for conferences, seminars, or courses, plus training, mentorship, coaching, and internal promotion opportunities.

🏡 A home office setup so you’re ready to succeed with a company-owned Macbook Pro and a budget to order a desk, chair, or any accessories to help you work comfortably and productively. 

💙 A place where you can bring your whole self to work. We know that different perspectives lead to amazing ideas, more innovation, and, ultimately, our success as a company. We welcome applicants of all backgrounds, experiences, beliefs, identities, and statuses. Whoever you are—we can't wait to meet you!

The Thinkific Vancouver office operates on the traditional, ancestral, and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations of the Coast Salish People.  We encourage everyone to learn more about the original caretakers of the land that you currently occupy.