Performance Marketer

About the RoleWe’re looking for a Performance Marketer to manage, optimize, and scale paid recruitment campaigns across TikTok, Meta (Facebook/Instagram), and YouTube. This role is responsible for driving qualified applicant volume through strategic ad placements, audience targeting, and conversion optimization — ensuring every peso spent brings measurable results in cost per qualified candidate (CAC) and applicant funnel efficiency.Qualifications- Minimum 3 years of experience in paid media, digital marketing, or performance marketing, ideally for recruitment or lead generation.- Proven success managing TikTok, Meta, and YouTube Ads with measurable ROI.- Strong analytical mindset with experience in conversion tracking, pixel setup, and attribution modeling.- Proficiency in Ads Manager tools, Google Analytics, or equivalent performance dashboards.- Experience collaborating with creative teams on ad design, messaging, and testing.- Highly organized and data-driven, with the ability to manage multiple campaigns simultaneously.

Preferred Skills- Background in recruitment marketing or HR tech advertising.- Familiarity with CRM or ATS integration for ad tracking and applicant flow.- Experience with UTM tracking, A/B testing frameworks, and automation tools.- Knowledge of CAC optimization, funnel reporting, and LTV analysis.
Department: Employer Brand & Talent MarketingWork Setup: Remote / HybridCompensation: PHP 45,000–70,000/month (based on experience and performance)