Demand Generation Lead

Company Description

Insights is a Learning and Development company which aims to change the world through the power of self-awareness. 

Our core purpose is to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything they do. Like any brilliant team we’re made up of different people. A career at Insights is about welcoming people for who they are, and supporting their journey towards whoever they want to become.

Across the globe our products help people see themselves and others in a new light, to spark stronger connections in our workspaces and beyond. It all starts within. We're always making sense of ourselves - evolving as we move through life. Discovering our own minds means we're committed to constantly expanding them. And we want to shout about it. We love what we do, and we have fun doing it. That's what makes the magic of Insights. We work in a space where everybody belongs, where you can be unapologetically you.

Job Description

We've created an exciting new opportunity in our established Marketing team for a Demand Generation lead where you will be a key driver of growth through strategic, data-driven marketing initiatives. You’ll own the entire demand generation lifecycle—designing and executing campaigns that attract and convert qualified leads, accelerate pipeline, and directly impact revenue.

This role is responsible for building a scalable, end-to-end demand generation engine—from strategy and execution to performance analysis and optimization. Your work will not only generate high-quality leads but also enhance our brand presence across global markets.

Your success will be measured by campaign impact on lead volume and quality, pipeline contribution, and revenue influence. You’ll also play a critical role in aligning efforts across marketing, sales, and product teams to ensure a cohesive, high-converting customer journey.

Key Responsibilities

• Strategy & Planning – Develop and execute a global demand generation strategy focused on acquisition, nurturing, conversion, and retention.
• Campaign Ownership – Design, launch, and optimize multi-channel campaigns across paid search, paid social, retargeting, email, and more to generate quality leads and measurable pipeline.
• Cross-Functional Collaboration – Partner closely with Brand, Product Marketing, Sales (including Customer Acquisition), and Customer Success to align campaign goals, messaging, and targeting.
• Team Leadership – Manage and grow a team of demand generation specialists. Set clear goals, inspire innovation, and drive team performance.
• Performance Measurement – Define, track, and report on KPIs such as lead volume, conversion rates, pipeline contribution, and ROI. Turn insights into actionable strategies.
• Technology & Processes – Evaluate and optimize marketing tech stack, automation tools, and campaign workflows. Establish scalable best practices for execution.
• Budget Management – Own and allocate the demand generation budget to maximize ROI and business impact.

Day-To-Day

• Build and validate the demand generation strategy; scale initiatives to new regions.
• Oversee campaign planning, execution, and optimization across global markets.
• Monitor performance and iterate quickly based on real-time data.
• Collaborate with Creative and Content teams to brief and align on campaign assets and messaging.
• Provide coaching and conduct regular performance reviews with your team.
• Present updates, insights, and recommendations to senior leadership.
• Coordinate with regional teams to ensure local relevance, compliance, and execution consistency.

Qualifications

• Proven leadership experience building and managing global demand generation teams in B2B and B2B2B environments.
• Track record of designing and scaling multi-channel demand engines across regions and cultures.
• Deep knowledge of marketing automation, CRM systems, analytics tools, paid media, and SEO.
• Strong analytical mindset with the ability to turn data into strategic action.
• Solid expertise across digital marketing channels—email, paid media, SEO, social, and ABM.
• Creative problem-solver with a test-and-learn mentality.
• Excellent communication and stakeholder management skills in matrixed organizations.
• Results-driven, curious, and committed to continuous learning and growth.

Additional Information

What We Offer

• A purpose-driven, inclusive workplace where authenticity and growth are encouraged.
• A chance to shape a global demand generation engine and make a measurable business impact.
• Collaborative culture with opportunities to work across product, sales, and regions.

Benefits:

•     37 days holidays
•     Discretionary Annual Bonus
•     Private Medical Insurance/BUPA Menopause Plan
•     Income Protection
•     Pension Plan
•     Health Cash Plan
•     Life Assurance
•     Electric Car Scheme
•     Gym-flex
•     Employee Giving
•     My Advantage – Employee Discounts
•     Critical Illness cover
•     Employee Assistance Program
•     Holiday purchase option
•     Flexible working

Everyone is welcome at Insights. We’re dedicated to creating a space where you belong — that means accepting you for who you are now and supporting you on your journey towards whoever you want to become.

Our colourful solutions help people see themselves and others in a new light and we love encouraging our diverse global community to experience the transformational power of Insights Discovery. Through listening and learning, we will continue to foster the connections that matter to build a more inclusive culture.

It is in our nature to nurture. We have developed an organisation which puts care for our people, inclusion, belonging and wellbeing at the heart of our approach. We’re strengthened by a community where we work together to co-create a culture that celebrates difference and welcomes everybody.

We love learning. We want to be better tomorrow than we are today and we’re up for the journey. Unapologetically human, undoubtedly individual. Colourful to our core.

Read more about inclusivity at Insights via the vacancy page on our website: https://www.insights.com/inclusively-insights/