AVP Communications & External Content Strategy

Together we fight for everyone’s opportunity for a better financial future.

We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future.  We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action.  We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now

Position Summary

Are you a strategic storyteller who thrives in digital environments? Do you know how to break through the noise with content that earns attention, drives engagement, and builds brand equity? We’re seeking a seasoned communicator to help shape and scale Voya’s digital-first, content-led strategy across owned channels. This role is ideal for someone with experience in financial services—especially retirement, investments and wealth management—who also brings a fresh, creative perspective. You’ll manage a small team responsible for developing and optimizing content across Voya’s external website, organic social media, and thought leadership programs. You’ll collaborate across the enterprise to ensure content aligns with business goals, brand voice, and compliance standards.

This is a high visibility role with opportunities to influence enterprise storytelling, elevate executive visibility, identify meaningful KPIs and drive measurable impact against them. The role reports to the Head of Digital Communications & Operations and is part of the Brand and Corporate Communications team. Success will be measured in how well content is optimized through various channels, and how closely teams stay connected in their work.

Reports To: VP, Head of Digital Communications & Operations

Key Responsibilities

Strategic Content Development

• Assist in developing and executing a cohesive content strategy across owned channels, with a heavy focus on website and social platforms.
• Create a variety of digital-first content, including long- and short-form videos, social posts, infographics, bylines, and research summaries & highlights.
• Ensure consistency in voice, tone, and brand across all digital touchpoints.
• Champion storytelling that showcases customer impact, unique thought leadership perspectives, and brand differentiation.
• Help organize and run a team-wide forum to manage content and editorial calendar for integrated, multi-channel results.
• Collaborate with UX, Brand & Creative, Design, Marketing, and IT teams to optimize content performance and user experience.
• Work closely with Law / Compliance teams to ensure alignment of content.

Website Governance & Optimization

• Oversee information on external website, with a focus on corporate content, culture, leadership, insights, awards & recognition, and newsroom pages.    
• Partner with Marketing and Business functions (HR, IT, SEO) on website roadmap to ensure content is timely, relevant, engaging and optimized for search.

Social Media & Thought Leadership

• Guide social media team in evolving organic strategies that increase brand visibility and engagement.
• Help manage and lead a cross-functional social media Center of Excellence.
• Amplify executive thought leadership and subject matter expertise across platforms.
• Showcase Voya’s employer brand, culture and reputation to attract top talent.

Innovation & Emerging Platforms

• Identify and test new tools and formats (e.g., podcasts, webinars, influencer campaigns, Gen AI, video).
• Lead pilot programs that explore new ways to engage audiences and extend reach.

Analytics & Performance

• Help define and track KPIs that align with business and communications goals (such as engagement rates, SEO performance, content velocity, brand sentiment).
• Use data to refine strategy, improve ROI, and report insights to stakeholders.
• Stay current on digital trends and best practices in financial services communications.

Team & Collaboration

• Lead a team of 2 direct reports.
• Foster a collaborative, high-performance culture with a focus on coaching and development.
• Serve as a key partner to Brand, Marketing, IT, Law, and Business Unit leaders.

Qualifications

• 10–15 years of progressive experience in corporate communications – a background in creating digital content for the financial services industry or other highly regulated industries is desired.
• Experience with managing agencies is helpful for work or programs developed with third parties and retained PR firm partners.
• Proven success advancing cross-functional content strategies across web, intranet, social media, and audience engagement campaigns.
• A desire to manage and coach team members.
• Strong understanding of the retirement, investment, and personal finance media landscape will help, with awareness of important current events and policy matters.
• Exceptional project management, writing, editing, and storytelling skills.
• Experience working with CMS platforms, social media tools, and analytics dashboards.
• Comfortable working remotely with occasional travel to key offices.

Work Environment

• Flexible hybrid role that will require onsite presence and travel (approx. 20% of time) to Windsor, CT, New York City, and Boston for team meetings, leadership events, and media engagements, as well as infrequent travel to other sites or events.

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Compensation Pay Disclosure:

Voya is committed to pay that’s fair and equitable, which means comparable pay for comparable roles and responsibilities.

The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities (i.e., annual cash incentives, sales incentives, and/or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting.

Actual compensation offered may vary from the posted salary range based upon the candidate’s geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

$153,370 - $191,710 USD

Be Well. Stay Well.

Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. That’s why we offer an array of plans, programs, tools and resources with one goal in mind: To help you and your family be well and stay well.

What We Offer

• Health, dental, vision and life insurance plans
• 401(k) Savings plan – with generous company matching contributions (up to 6%)
• Voya Retirement Plan – employer paid cash balance retirement plan (4%)
• Tuition reimbursement up to $5,250/year
• Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
• Paid volunteer time — 40 hours per calendar year

Learn more about Voya benefits (download PDF)

Critical Skills

At Voya, we have identified the following critical skills which are key to success in our culture:

• Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
• Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
• Team Mentality: Partnering effectively to drive our culture and execute on our common goals.
• Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions.
• Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.

Learn more about Critical Skills

Equal Employment Opportunity

Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law.

Reasonable Accommodations

Voya is committed to the inclusion of all qualified individuals. As part of this commitment, Voya will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please reference resources for applicants with disabilities.

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