Senior Director, Direct-to-Fan (Atlantic US)

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

● Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

● Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. 

● Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. 

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. 

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. 

Job Title: Senior Director, Direct-to-Fan (Atlantic US)

Department: Direct-to-Fan Services, Global Marketing

Reports To: SVP, Global Direct-to-Fan Services  

Location:  Los Angeles, CA

A little bit about our team:

We are seeking a highly organized and proactive Senior Director, Direct-to-Fan to join Warner Music Group’s Global Marketing team.

Your Role:

The Senior Director, Direct-To-Fan will lead Atlantic Records’ strategy for connecting artists and fans, embedding modern fan engagement into campaigns and artist development. This role partners closely with the Atlantic US frontline marketing team, Global Marketing’s Audience and Fan Engagement teams, and the wider D2F network to deliver innovative, data-driven initiatives that strengthen artist-fan relationships and build long-term value.

Reporting to the SVP, Global Direct-To-Fan Services, the Senior Director is a strategist who understands fandom as both culture and commerce. They will champion new platforms, technologies and community-first models that give fans real value, keeping Atlantic artists at the forefront of how music and fandom evolve.

Here You’Ll Get To:

Strategy & Leadership

• Partner with Atlantic Records, alongside the SVP, Global D2F Services and Senior Director, Fan Engagement, to shape and deliver the label’s D2F strategy.
• Embed a fan-first approach into label campaign planning and artist narratives.
• Champion innovation by piloting new platforms, tools and community models within the label’s campaigns.

Fan Acquisition & Engagement

• Shape how Atlantic artists acquire, engage and retain fans, ensuring compelling reasons for fans to sign up and stay connected.
• Work with Audience and Fan Engagement teams to turn casual listeners into active superfans using first-party data, direct comms and community building.
• Share best practices on cultivating fandom beyond social platforms, including direct communication channels and fan monetization.

Collaboration & Support

• Build strong partnerships with Atlantic teams, ensuring D2F practices are embedded into label activity.
• Work in partnership with the global network of D2F leads to ensure Atlantic’s campaigns are supported and connected across regions.
• Serve as a strategic advisor to label marketers, enabling them to get the most out of D2F platforms and data.

Measurement & Insights

• Define KPIs and success metrics for D2F adoption at Atlantic Records, focusing on fan growth, engagement and lifetime value.
• Use analytics to evaluate campaign performance and provide insights that optimize strategy and demonstrate impact.
• Track trends in fandom, digital culture and consumer behavior to ensure Atlantic artists remain ahead of the curve.

About You:

• 7+ years’ experience in direct-to-fan or digital marketing roles, ideally within music or entertainment.
• Proven ability to drive adoption of new platforms and practices within a label or brand environment.
• Deep understanding of fan behavior, community building and data-driven marketing.
• Strong stakeholder management skills with experience influencing senior leaders and cross-functional partners.
• Familiarity with CRM, e-commerce and community platforms within creative industries.
• Excellent communication and collaboration skills; able to translate global strategy into label execution.
• A modern D2F strategist who thrives at the intersection of culture, technology and fandom.
• Curious and forward-thinking, always exploring new ways to connect artists and fans.
• Data-informed but fan-first, able to balance insight with creativity and community building.
• Collaborative and influential, with the ability to embed new practices across a label team.
• Passionate about music and fan engagement, with a strong belief in the power of fandom to build long-term artist careers.

About Us:

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG.  We love it here, and think you will, too.

#Li-Onsite

This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships.

Salary Range$120,000 to $135,000 AnnuallySalary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Warner Music Group is an Equal Opportunity Employer.

Links To Relevant Documents:

2025 Benefits At A Glance final.pdf

Everify Participation Poster.Pdf

Right To Work .pdf