Associate Manager, Consumer Insights

Location:

CABRA: Bradenton Florida 8985 Town Center Parkway, Bradenton, FL, 34202 USA

• Job Title:  Associate Manager, Consumer Insights

Location: US Remote

• Base Salary Rate: $90,950 - $107,000 

Job type: Fulltime

Where Fire Safety Innovation Meets Opportunity

As part of Kidde Global Solutions Residential Fire Business Unit, you’ll be part of a legacy of leadership in home fire safety, working with cutting-edge technologies that protect lives and property worldwide. As a leading home fire safety brand, our mission is to provide solutions that protect people and property from the effects of fire and related hazards. We’re committed to expanding our impact and providing dynamic opportunities for growth within our team. You’ll be part of a company that prioritizes quality, integrity, collaboration, and customer care, with the resources, training, and incentives to ensure your success every step of the way. If you’re ready to take the next step in your career and be part of an innovative, mission-driven team, apply now. 

About This Role

The Associate Manager, Consumer Insights will support the Senior Manager, Consumer Insights in overseeing all fire/life safety brands within the global portfolio (Kidde, Edwards Signaling, Badger, Gloria), but with a focus on the Kidde brand.
 

• The Consumer Insights team at Kidde brings together the voice of the consumer across 3 strategic areas:
• Innovation and Product Development Insights
• Shopper/Channel and Sales/Trade Insights
• Consumer and Brand/Media Insights, including digital spaces/experiences

This role will lead research to guide brand strategy, communication, and product innovation in support of internal NPD Passport Gates, along with ad hoc analyses at the direction of the Sr. Manager of Insights.
This role requires an understanding of custom consumer research methodologies and syndicated market insight sources with an obsession for continuous learning and improvement. The ideal candidate will have experience in consumer, shopper and retailer ad hoc research, syndicated market analysis, product use testing, and knowledge of testing in digital and social environments.
 

Above all, this candidate has strong communication skills (verbal, written, & visual) and has developed skills in storytelling. The candidate is able to collaborate cross-functionally in a matrixed environment, is curious, inspires others, and makes bold decisions/recommendations.

Key Responsibilities

• Model and promote a consumer-centric mindset throughout the organization - from sharing of consumer, shopper and retailer learning, to leading immersion and activation workshops to bring insights to action.
• Communicate complex insights and recommendations verbally, in senior leadership interactions, and through written presentations, utilizing "storytelling techniques" to tell a clear and compelling story.
• Share and support consumer foundational learning throughout the organization, ensuring the consumer is at the forefront of everything we do.
• Translate insight needs into learning plans, set scope, define strategy and use the appropriate methods (qualitative, quantitative or both) to address consumer or marketplace information needs for business partners.
• Vet research suppliers for capabilities and identify who to partner with; manage external research suppliers to ensure delivery against project objectives on all aspects of the research including methodology design, budget, fieldwork execution, analysis plans, final report generation, and presentations to commercialize insights.
• Ensure research deliverables are met with excellence (on time, on scope, within budget)Distill research findings into clear and compelling narratives, data visualizations and/ or infographics.
• Effectively communicate insights to the right audience (brand/marketing, media, sales/trade, creative, strategy or retailers) in a way that enables stakeholders to drive strategy and make impactful business decisions
• Lead innovation research to support the Kidde Passport gates process from idea development, concept evaluation/optimization, and assessment of in-market potential (among homeowners and professionals)
• Monitor and share out industry, competitive, and trend activity to inform on key market changesPartner cross-functionally to identify other opportunities for Consumer Insights to add value

Basic Qualifications

• Bachelor’s degree and 5+ years of experience in Consumer Insights

Or

• Advanced degree (MBA, Master’s, Doctorate) with 3+ years of Consumer Insights experience.
• Willingness to travel up to 10%, including up to 2 times per quarter for research, sales meetings, and other related activities.

Preferred Qualifications

• Bachelor’s Degree in psychology, marketing, and statistics
• Consumer Insights experience, preferably in the CPG industry.
• Experience in innovation, shopper, channel research preferred.
• Experience with both homeowner and professional audiences preferred (electrical contractors, home builders, etc)
• Experience researching shopper journeys throughout Home Improvement Retail, eCommerce and Distributor channels preferred
• Global research experience preferred
• Self-starter, possess the flexibility to work in a fast-changing environment and ambiguous situations
• Energetic and driven by the mission to enhance people’s home and life safety
• Passion for customer experience, combined with business curiosity and a strategic viewpoint
• Experience directly supporting Marketing and Product Development teams, consulting throughout the process to ensure insights-driven activations
• Experience leading and influencing cross-functionally
• Knowledge in areas such as quantitative and qualitative techniques, new product development, consumer/shopper journey, brand tracking, and collaboration to measure performance in the market
• Strong ability to simply and clearly communicate key insights with understanding and objectivity; able to create compelling stories to generate recommendations & influence
• Be able to synthesize data from disparate sources such as primary, secondary, and syndicated and turn it into insights, tell a story, share trends
• Strong background in managing Consumer Insights projects from beginning to end; ability to conduct DIY research as needed (Quantilope & Centercode experience a plus, or similar)
• Well-versed in the Insights industry with what research agency partners have to offer
• Experience presenting to Senior Management preferred

What You Will Gain 

• Health Coverage: Choose from three medical plans, dental, and vision options 
• Financial Protection: Health Savings Accounts (HSA), Flexible Spending Accounts (FSA), Life, AD&D, and Disability Insurance 
• Paid Time Off: Vacation, sick days, company holidays, and various leave options (parental, FMLA, etc)  
• Employee Support: EAP, adoption/surrogacy assistance, additional voluntary health benefits 
• Retirement: 401(k) plan with employer match 

Compensation And Benefits

The base salary range for this role is $90,950 - $107,000. Individuals may also be eligible for an annual performance bonus based on both individual and company’s performance. The final compensation for this position will be set based on the individual’s knowledge, skills, and experience as it relates to the job requirements. Kidde Global Solutions is committed to providing a competitive benefits package to our employees including medical, dental, and vision coverage, life and disability insurance, retirement plan, paid time off (vacation, sick, holidays), and more.  

Kidde Global Solutions Overview 

Kidde Global Solutions is a world leader in fire & life safety solutions tailored for complex commercial facilities to homes. Through iconic, industry-defining brands including Kidde, Kidde Commercial, Edwards, GST, Badger, Gloria and Aritech, we provide residential and commercial customers with advanced solutions and services to protect people and property in a wide range of applications, all around the globe

Kidde Global Solutions is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.