Marketing Manager

As a Product Brand Management Rx Manager, you will lead the strategic planning and execution of integrated multichannel campaigns for promoted portfolio products across the assigned region.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Ensure comprehension of Product/Therapy Area strategy to select, customize and share global content to Local Operating Companies (LOCs)
• Liaise with the LOCs to design the customer journey strategy that will be in line with the country need by leveraging the existing product playbook
• Provide specific mentoring to the customer experience responsible people in the LoC with regards to the promoted products in the private market and specific materials required in a tender set up
• Develop the end to end portfolio marketing customer experience plan with LoC input based on available data and channel mix deliverables
• Provide relevant insight to the Global Brand Teams so needs of the markets are understood and evaluated
• Perform regular gap assessment for the region and work with the Product Marketing Lead to create specific local materials when content is not provided by Global Brand Teams
• Provide the Operations Hub with the plan by country /by product to be localized for each promotional cycle
• Harmonize the integrated campaigns in line with market needs, proposal of solutions and identification of gaps in content or technology
• Monitor the implementation of global campaign by channel in respective markets and take corrective actions to maximise utilization of globally available materials

Why You?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree
• Experience with pharmaceutical marketing and the code of promotion
• Experience crafting high-impact customer experience plans that conform to local market needs
• Experience with multi-channel marketing

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Demonstrated stakeholder management and influencing skills
• Exceptional communication and organizational skills
• Ability to problem solve with limited information

Why GSK?
Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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