Marketing Manager (m/f/x) - Middle East & Africa

We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink.
We are the ideal employer for thirsty people, who think in solutions, enjoy shaping a love brand and want to grow with us.

At our location in Dubai, UAE we are looking for you as: MARKETING MANAGER (m/f/x) - MIDDLE EAST & AFRICA

Note: Only applicants with UAE nationality or current UAE work visa can be considered for this role. Bilingual fluency in Arabic and English is also a hard requirement.

Your Key Responsibilities

Lead Marketing Strategy & Execution

• Manage all marketing, innovations, and product launches across Africa & Middle East (including liaising with regulatory)
• Develop and ensure execution of joint annual marketing plans with licensee partners and distributors
• Align local plans with global brand positioning and ensure consistent brand execution

Strategic & Annual Planning

• Build 5-year strategic plans with key partners covering portfolio, pricing, media, and competition
• Lead development of annual marketing plans with cross-functional input and presentation to Executive Committee
• Master value chain and recipe costs to improve profitability in product mix

Innovation & Portfolio Management

• Oversee local innovation funnel, recipe optimization, and portfolio strategies
• Adapt global packaging and claims to local regulatory and consumer requirements

Retail, Channel & Media

• Supervise retail audits, media pitches, and trade marketing toolkits (ATL, BTL, POSM)
• Brief all media and research agencies

Partner Engagement & Enablement

• Motivate and guide licensee partners/distributors to stay brand-focused and growth-driven
• Support sales in acquiring and onboarding new partners

Events & Communication

• Organize and support trade fairs, customer events, and internal brand initiatives
• Ensure effective communication between marketing and field sales teams

Your Profile

• Completed bachelor's or master's degree in marketing / communication or comparable training
• 5-10 years of professional experience in FMCG, preferably in food and beverage international company
• Excellent feeling for trends in the FMCG area
• Strong experience in social media and e-commerce
• Enthusiasm, hands-on mentality, entrepreneurial as well as a high degree of flexibility and agility
• Excellent communication and teamwork skills as well as above-average commitment
• Independent, structured and quality-conscious way of working with the willingness to set new impulses
• Native / near-native level fluency in written and spoken English and Arabic. This is a hard requirement.
• Very good MS Office skills

What you can expect

• A competitive benefits package including medical insurance, annual airline ticket to home country, paid 30 days annual leave, end of service benefits
• To work for a fantastic global brand in a rapidly growing international beverages company with a start-up mindset
• A commitment to our sustainability: our ambition is to be the most sustainable kids drink in the world
• Working for the biggest kids drink brand worldwide, being available in 120 markets
• A fast-paced company, with an excellent leadership team and high growth ambitions